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Rewrite the rules of beauty. Lady Gaga created Haus Laboratories to remind us that we have the courage to reveal our true selves to the world, accepting that we are beautiful in so many different ways.
More than just your average beauty brand, Haus Laboratories allows us to play with creativity and express ourselves like never before. Encouraging both beginners and professionals alike to define their own look, the brand provides a range of must-have makeup essentials that transform the way you see beauty.
Growing up, Lady Gaga struggled to find a sense of both inner and outer beauty, which soon led to her experimentation with makeup. She remembers watching her mother putting on makeup every morning and revelling in the power of her new-found bravery. After years of experimentation, Lady Gaga found her true, authentic, creative self with the assistance of makeup. This notion is encapsulated within every Haus Laboratory product.