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Why We Like Aveeno
"Eczema sufferers, rejoice! The brilliant folk behind Aveeno have answered our prayers by creating a selection of skin-soothing solutions that calm, hydrate and heal dry skin types. Their deeply nourishing creams and body washes have helped us fight off bad bouts of eczema and chapped skin, making this an absolute must-have brand for those suffering with common skin irritations. "
Written by Ellie Child, Beauty Editor
The story begins back in 1945, when brothers Albert and Sidney Musher decided to experiment with the use of raw cereals – including oats – to see what their soothing properties could do for the skin. Alongside the Mayo Clinic Dermatology Centre in America, the brothers carried out vigorous and varied experiments, which eventually led to the development and commercialisation of their renowned AVEENO® Soothing Bath Treatment. Growing from strength to strength, the brothers began developing other treatments – all influenced by the benefits of formulations that contain colloidal oatmeal.
With 50 years of clinical evidence supporting the benefits of colloidal oatmeal, Aveeno now utilises and employs the soothing properties within their body products to treat dry, sensitive skin types.
Harnessing the power of oats, Aveeno are able to moisturise, soothe and protect all skin types – gifting your skin with the nourishment and care it deserves. Shop the Aveeno range below for a wide selection of skin, body and bath products.
Frequently Asked Questions about Aveeno
Artificially fragranced products are known to cause irritation. Are these products fragrance free?
Some are not fragrance free. Please either use our filters above or check the product ingredients.
Are there Parabens in Aveeno formulations?
Some Aveeno product formulations are free from parabens, use our filters to view them.
Will I find Sulphates in the product ingredients list?
Some of their formulations contain sulphates (or sulfates). You can remove these by using our filters.