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The story begins back in 1945, when brothers Albert and Sidney Musher decided to experiment with the use of raw cereals – including oats – to see what their soothing properties could do for the skin. Alongside the Mayo Clinic Dermatology Centre in America, the brothers carried out vigorous and varied experiments, which eventually led to the development and commercialisation of their renowned AVEENO® Soothing Bath Treatment. Growing from strength to strength, the brothers began developing other treatments – all influenced by the benefits of formulations that contain colloidal oatmeal.
With 50 years of clinical evidence supporting the benefits of colloidal oatmeal, Aveeno now utilises and employs the soothing properties within their body products to treat dry, sensitive skin types.
Harnessing the power of oats, Aveeno are able to moisturise, soothe and protect all skin types – gifting your skin with the nourishment and care it deserves. Shop the Aveeno range below for a wide selection of skin, body and bath products.