Upgrade your hair care regime with our extensive selection of hair products. Everyday exposure to environmental factors contributes to your locks losing their health, and no one needs to trudge around beneath a pile of split ends or a generally dry and dull look. Let us help you find the right shampoo, daily conditioner and post-drying treatment – plus a whole load more – and make sure your hair is on point.
With brands such as TIGI, John Frieda, Aussie and Babyliss, we're recommending only the best products for completing your look. Keep your hair moisturised, shiny and voluminous, enhance your curls, or straighten up with your favourite hair styling products. Switch up your look time and time again with our fantastic range.
To find cruelty-free hair care, take a look at our definitive list of the Top 10 Cruelty-Free Hair Care Brands.
Pure Force 20
You've viewed 32 of 7451 productsShow Me More
Hair Care Features
Hair Colour and Dye
Your hair colour says more about you than you think. Whether you’re going for something new and different or simply brightening up your current colour, we have a great line-up of dyes that’ll give your hair (and your look) a new lease of life.
Styling Tools and Electricals
Caring for your hair goes far beyond a good shampoo. To keep your mane looking fierce, you need top quality styling tools and electricals. From Tangle Teezer paddle brushes to ghd hair dryers, we have everything you need to create a catwalk-worthy look.
Hair Gifts and Sets
Whether you’re looking for your hair care heroes in a compact set or searching for a special something for a special someone, our hair care gifts and sets is where to find them. Browse all we have to offer and give the gift of gorgeous hair.
Achieve length and volume in an instant with hair extensions that work wonders. It’s time to unleash your inner Rapunzel and let your hair down once and for all. Shop our extensions, updo rolls and ponytails by Beauty Works, Balmain and more.
Shampoo and Conditioner
There’s nothing quite like a hair care day where you pick out gorgeous smelling shampoos and conditioners and make your hair look absolutely fabulous. Here, you can discover a range of both new and renowned shampoos and conditioners that’ll take your hair care routine to new heights.
Hair Styling Products
Switch up your hair care routine and create a whole new look with our incredible range of styling products from the likes of Living Proof and Percy & Reed. These creams, whips and waxes are key to creating a Fresh ‘do – whether that’s short and spiky or long and flowing.
Give your hair the kiss of life with a hair care treatment created specifically for your concerns. No matter your hair type or condition, there’s a nourishing formula to restore its health and vitality once and for all. Shop Redken, Philip Kingsley and many more amazing brands right here.