Shea Moisture

Shea Moisture is a unisex beauty and grooming solutions made by Sundial Brands a leading skincare and haircare manufacturer renowned for its innovative use of high quality and culturally authentic natural ingredients. But the products were made using family traditions of homemade hair and skin preparations learned from the founder's grandmother, Sofi Tucker.

The largest black-owned manufacturing company in the United States that was also named to the Inc. 5000 list of the fastest-growing private companies in the United States and received the WWD/Beauty Inc. award for “Corporate Social Responsibility Company of the Year.” This family owned and operated brand has gained immense recognition in the last few years with an amazing online backing from both beauty influencers and consumers. What's more, they're natural, organic and sustainably-produced products that are cruelty-free.

Shea Moisture takes full advantage of nature's wonderful oils and ingredients to give you the hair you deserve, from Jamaican black castor oil, coconut oil to shea butter and African black soap. If your hair is lacking moisture and oomph, you need to delve into hair revitalising shampoos, conditioners, creams and treatments from Shea Moisture.

Buying cruelty-free is becoming a bigger concern for many consumers, so why not take a look at our entire range of cruelty-free products or take a look at our favourite cruelty-free hair care brands and products.

Frequently Asked Questions about Shea Moisture

Shea Moisture claim to be cruelty-free, but what does that mean?

Shea Moisture do not test on animals, nor do they have any third parties (such as suppliers) conduct animal testing on their behalf, making them 100% cruelty-free.

Do they use any mineral oil in their formulas?

When possible, they use mineral oil-free ingredients.

Are there Parabens in Shea Moisture formulations?

Mostly, simply choose the paraben free option from our filters to view these products.

Will I find Sulphates in the product ingredients list?

Shea Moisture have sulphate free product ranges for those wanting to shop free-from. You can 'sort by' this preference above.

I am trying to avoid products containing silicone. Should I buy from Shea Moisture?

Many of their products are silicone-free and can be found by using the filters on this page.

Where possible, have their products been approved by an ophthalmologist?

If you experience sensitivity around the eye area you should test the product first however these have been Ophthalmologist tested.

Do their products contain phthalates?

Shea Moisture does have some phthalates-free products, which you can find by narrowing your search with our filters.

Do Shea Moisture adhere to Fair Trade standards?

They strive to use fair trade and sustainable ingredients whenever possible.

Where do they make their products?

Shea Moisture manufacture their products in the USA.