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Niacinamide Serums

Niacinamide, it's the skincare ingredient that you need on your side if you're looking to fight back against breakouts, inflammation and oiliness. Finding the right niacinamide serum for your needs may seem like a fine art, but we're here to help. Browse our offerings from brands like Minimalist and Cerave to uncover your next cant-live-without skincare solution. Read More

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105 products found
-53%
The Ordinary Niacinamide 10% + Zinc 1%
The Ordinary Niacinamide 10% + Zinc 1%
468 Reviews
£5.05 £10.71
-35%
ANUA Niacinamide 10% & TXA 4% Dark Spot Removing Serum
ANUA Niacinamide 10% & TXA 4% Dark Spot Removing Serum
No reviews
£18.00 £27.54
-48%
Beauty of Joseon Glow Serum Propolis + Niacinamide
Beauty of Joseon Glow Serum Propolis + Niacinamide
No reviews
£11.18 £21.49
-11%
Minimalist Niacinamide 10% Face Serum
Minimalist Niacinamide 10% Face Serum
No reviews
£10.79 £12.00
-63%
Face Facts Soothe Plus Glow Niacinamide Serum
Face Facts Soothe Plus Glow Niacinamide Serum
No reviews
£1.68 £4.48
-42%
Murad Hydration Nutrient Charged Water Gel
Murad Hydration Nutrient Charged Water Gel
No reviews
£38.04 £65.00
-31%
Biretix Micropeel
Biretix Micropeel
No reviews
£16.79 £24.00
-16%
Q+A Niacinamide SPF 50 Balancing Facial Sunscreen
Q+A Niacinamide SPF 50 Balancing Facial Sunscreen
No reviews
£9.56 £11.25
-11%
Melume Skinscience Waterfree Niacinamide Galactomyces Serum
Melume Skinscience Waterfree Niacinamide Galactomyces Serum
No reviews
£80.09 £89.00
-11%
Minimalist Niacinamide 05% Face Serum
Minimalist Niacinamide 05% Face Serum
No reviews
£10.79 £12.00
-70%
Erth Skin London Niacinamide + Hyaluronic Acid Skin Refining Serum
Erth Skin London Niacinamide + Hyaluronic Acid Skin Refining Serum
No reviews
£19.50 £65.00
-64%
Sunkissed Professional Niacinamide Tanning Serum
Sunkissed Professional Niacinamide Tanning Serum
No reviews
£5.49 £14.99
-61%
APLB Glutathione Niacinamide Ampoule Serum
APLB Glutathione Niacinamide Ampoule Serum
No reviews
£8.51 £21.44
-61%
CosRx The Niacinamide 15 Serum
CosRx The Niacinamide 15 Serum
No reviews
£13.29 £34.00
-59%
Beauty Formulas Dual Effect Eye Gel Patches With Niacinamide & Collagen
Beauty Formulas Dual Effect Eye Gel Patches With Niacinamide & Collagen
No reviews
£1.65 £3.99
-57%
Resibo All I Mist Antioxidant Illuminating Mist
Resibo All I Mist Antioxidant Illuminating Mist
No reviews
£10.97 £25.19
-54%
CosRx Low pH Niacinamide Micellar Cleansing Water
CosRx Low pH Niacinamide Micellar Cleansing Water
No reviews
£13.90 £30.00
-54%
K-Secret Capsule Cream: Niacinamide 5% + Yuja
K-Secret Capsule Cream: Niacinamide 5% + Yuja
No reviews
£13.80 £30.00
-53%
Jumiso Niacinamide 10 Serum
Jumiso Niacinamide 10 Serum
No reviews
£12.41 £26.40
-51%
Hello Sunday The Retouch One Reapplication Mist SPF 30 With Niacinamide
Hello Sunday The Retouch One Reapplication Mist SPF 30 With Niacinamide
No reviews
£9.99 £20.00
-50%
skinChemists Brightening Facial Serum With Tranexamic Acid 2.5% & Niacinamide 4%
skinChemists Brightening Facial Serum With Tranexamic Acid 2.5% & Niacinamide 4%
No reviews
£14.45 £28.90
-50%
Avène Cicalfate+ Akutplege Emulsion
Avène Cicalfate+ Akutplege Emulsion
No reviews
£15.50 £30.50
-44%
Nineless B-Boost 10% Niacinamide Serum
Nineless B-Boost 10% Niacinamide Serum
No reviews
£11.24 £20.00
-44%
Jumiso Niacinamide 20 Serum
Jumiso Niacinamide 20 Serum
No reviews
£14.80 £25.99
-44%
APLB Glutathione Niacinamide Toner Pad
APLB Glutathione Niacinamide Toner Pad
No reviews
£8.51 £15.00
-43%
K-Secret Glow Serum: Niacinamide 15% + Yuja
K-Secret Glow Serum: Niacinamide 15% + Yuja
No reviews
£13.90 £24.00
-41%
Maskology Blemish Control Niacinamide Daily Serum
Maskology Blemish Control Niacinamide Daily Serum
No reviews
£7.14 £11.95
-41%
BARBER PRO Blemish Control Niacinamide 2% Face Serum
BARBER PRO Blemish Control Niacinamide 2% Face Serum
No reviews
£5.99 £10.00
-40%
APLB Glutathione Niacinamide Mist Essence
APLB Glutathione Niacinamide Mist Essence
No reviews
£8.51 £14.00
-39%
Frank Body Niacinamide Smoothing Lip Treatment
Frank Body Niacinamide Smoothing Lip Treatment
No reviews
£8.99 £14.64
-37%
Baylis & Harding Kindness Vitamin C Niacinamide Hand Wash
Baylis & Harding Kindness Vitamin C Niacinamide Hand Wash
No reviews
£5.24 £8.19
-35%
Revuele TS Niacinamide Replenishing Tonic
Revuele TS Niacinamide Replenishing Tonic
No reviews
£4.22 £6.42
-34%
Frank Body Niacinamide Deodorant
Frank Body Niacinamide Deodorant
No reviews
£11.06 £16.57
-33%
Eveline Niacinamide Concentrated Formula Serum
Eveline Niacinamide Concentrated Formula Serum
No reviews
£5.08 £7.57
-32%
APLB Glutathione Niacinamide Sunscreen
APLB Glutathione Niacinamide Sunscreen
No reviews
£8.51 £12.50
-31%
Purito TXA 6 Niacinamide 10 Retinal Serum
Purito TXA 6 Niacinamide 10 Retinal Serum
No reviews
£19.90 £28.80
-31%
Eveline Super Duet Vitamin C & Niacinamide Serum
Eveline Super Duet Vitamin C & Niacinamide Serum
No reviews
£4.83 £6.93
-31%
APLB Glutathione Niacinamide Beauty Tablet
APLB Glutathione Niacinamide Beauty Tablet
No reviews
£8.34 £12.00
-30%
TIRTIR Niacinamide 20% Serum
TIRTIR Niacinamide 20% Serum
No reviews
£19.35 £27.60
-30%
APLB Glutathione Niacinamide Facial Toner
APLB Glutathione Niacinamide Facial Toner
No reviews
£8.51 £12.00
-29%
Simple Vitamin B3 Niacinamide Booster Serum
Simple Vitamin B3 Niacinamide Booster Serum
No reviews
£7.45 £10.40
-28%
Dr.Melaxin BP Pore Exfoliating Pad
Dr.Melaxin BP Pore Exfoliating Pad
No reviews
£16.20 £22.50
-22%
Eveline Face Therapy Niacinamide Serum Shot
Eveline Face Therapy Niacinamide Serum Shot
No reviews
£7.48 £9.50
-22%
Sunkissed Niacinamide Tanning Serum
Sunkissed Niacinamide Tanning Serum
No reviews
£5.99 £7.66
-22%
Eveline Super Lifting 4d Vitamin C & Niacinamide Serum
Eveline Super Lifting 4d Vitamin C & Niacinamide Serum
No reviews
£6.04 £7.69
-19%
bareMinerals Skin Rescue Pure Smooth Serum 5% Niacinamide + Chebula
bareMinerals Skin Rescue Pure Smooth Serum 5% Niacinamide + Chebula
No reviews
£47.49 £58.00
-19%
Sunkissed Skin Restoring Niacinamide Night Repair Face Mist
Sunkissed Skin Restoring Niacinamide Night Repair Face Mist
No reviews
£4.39 £5.36
-18%
L'Oreal Paris Bright Reveal Niacinamide Dark Spot Serum
L'Oreal Paris Bright Reveal Niacinamide Dark Spot Serum
No reviews
£26.52 £32.03
-18%
Medicube PDRN Pink Niacinamide Milky Toner
Medicube PDRN Pink Niacinamide Milky Toner
No reviews
£26.40 £32.00
-17%
Nature Spell Niacinamide Zinc Face Serum
Nature Spell Niacinamide Zinc Face Serum
No reviews
£9.56 £11.50
-17%
Biodance Vita Niacinamide Gel Toner Pads
Biodance Vita Niacinamide Gel Toner Pads
No reviews
£18.36 £21.99
-16%
L'Oreal Paris Men Expert Derma Control Niacinamide Anti-Blemish Serum
L'Oreal Paris Men Expert Derma Control Niacinamide Anti-Blemish Serum
No reviews
£15.83 £18.78
-16%
ANUA Niacinamide 5 TXA Brightening Pad
ANUA Niacinamide 5 TXA Brightening Pad
No reviews
£19.00 £22.47
-15%
Roxanna 10 Percent Niacinamide Serum
Roxanna 10 Percent Niacinamide Serum
No reviews
£17.00 £19.95
-15%
The INKEY List Niacinamide Serum
The INKEY List Niacinamide Serum
No reviews
£11.50 £13.50
-15%
Dr Hauschka Cover Stick
Dr Hauschka Cover Stick
No reviews
£21.42 £25.01
-14%
Ole Henriksen Peach Glaze Glow Niacinamide Serum
Ole Henriksen Peach Glaze Glow Niacinamide Serum
No reviews
£33.00 £38.00
-14%
Jumiso Niacinamide 2+ Pore Smoothing Toner
Jumiso Niacinamide 2+ Pore Smoothing Toner
No reviews
£20.00 £22.99
-14%
NOW Foods Niacinamide
NOW Foods Niacinamide
No reviews
£15.90 £18.37
-10%
Mary & May Niacinamide + Chaenomeles Sinensis Serum
Mary & May Niacinamide + Chaenomeles Sinensis Serum
No reviews
£13.50 £15.00
-10%
Mary & May Lemon Niacinamide Glow Wash Off Pack
Mary & May Lemon Niacinamide Glow Wash Off Pack
No reviews
£16.20 £18.00
-10%
Cos De Baha NZ Niacinamide 20 Zinc PCA 4 Serum
Cos De Baha NZ Niacinamide 20 Zinc PCA 4 Serum
No reviews
£18.00 £20.00
-10%
Natural Xtracts Niacinamide Blemish Serum
Natural Xtracts Niacinamide Blemish Serum
No reviews
£7.69 £8.50
-4%
Beauty of Joseon Glow Serum : Propolis + Niacinamide
Beauty of Joseon Glow Serum : Propolis + Niacinamide
No reviews
£25.99 £26.90
-1%
Skin1004 Madagascar Centella Niacinamide 10 Boosting Shot Ampoule
Skin1004 Madagascar Centella Niacinamide 10 Boosting Shot Ampoule
No reviews
£19.00 £19.05
Alpha-H Vitamin B Serum With 5% Niacinamide
Alpha-H Vitamin B Serum With 5% Niacinamide
10 Reviews
£22.99
Real Techniques Sponge+ Mattifying Makeup Setting Spray With Niacinamide
Real Techniques Sponge+ Mattifying Makeup Setting Spray With Niacinamide
No reviews
£9.99
Skin Republic Niacinamide 10% + Zinc 1% Serum
Skin Republic Niacinamide 10% + Zinc 1% Serum
No reviews
£17.99
Skin Republic Hyaluronic Acid 1%+ Niacinamide Serum
Skin Republic Hyaluronic Acid 1%+ Niacinamide Serum
No reviews
£17.99
Biodance Radiant Niacinamide Serum
Biodance Radiant Niacinamide Serum
No reviews
£20.00
Olay Niacinamide 24 + Vitamin E Serum
Olay Niacinamide 24 + Vitamin E Serum
No reviews
£15.99
Charlotte Tilbury Charlotte's Magic Hydrator Mist
Charlotte Tilbury Charlotte's Magic Hydrator Mist
No reviews
£39.00
UNLEASHIA Niacinamide Banana Sun Serum
UNLEASHIA Niacinamide Banana Sun Serum
No reviews
£18.00
April Skin TXA Niacinamide 99 Milky Toner
April Skin TXA Niacinamide 99 Milky Toner
No reviews
£23.50
Belif Super Drops 5% Niacinamide & Vitamin C Brightening Serum
Belif Super Drops 5% Niacinamide & Vitamin C Brightening Serum
No reviews
£29.00
PO:DL PODL Rice Glutathione Hydromask
PO:DL PODL Rice Glutathione Hydromask
No reviews
£20.00
NINE LESS NINELESS 22% Niacinamide Serum
NINE LESS NINELESS 22% Niacinamide Serum
No reviews
£18.00
Medicube Kojic Acid Turmeric Niacinamide Serum
Medicube Kojic Acid Turmeric Niacinamide Serum
No reviews
£18.69
Jumiso Niacinamide Trial Kit
Jumiso Niacinamide Trial Kit
No reviews
£25.00
Isntree Hyper Niacinamide 20 Serum
Isntree Hyper Niacinamide 20 Serum
No reviews
£18.81
Nuxe Zinc Power Mattifying Fluid Pore Minimizer
Nuxe Zinc Power Mattifying Fluid Pore Minimizer
No reviews
£18.62
Neutrogena Hydro Boost 10% Niacinamide Serum Fragrance-Free
Neutrogena Hydro Boost 10% Niacinamide Serum Fragrance-Free
No reviews
£25.10
-23%
Dermaquest Niacinamide Serum
Dermaquest Niacinamide Serum
No reviews
£50.50 £65.50
-89%
Vita Liberata The H.A+ Deep Moisture Face Tan With Niacinamide
Vita Liberata The H.A+ Deep Moisture Face Tan With Niacinamide
No reviews
£1.76 £15.00
-50%
skinChemists Tranexamic Acid 2.5%, Niacinamide 4% Brightening Serum
skinChemists Tranexamic Acid 2.5%, Niacinamide 4% Brightening Serum
No reviews
£14.45 £28.90
-39%
Revuele Niacinamide 15% Serum
Revuele Niacinamide 15% Serum
No reviews
£4.15 £6.72
Sesderma Sesmahal B3 Niacinamide Concentrated Serum
Sesderma Sesmahal B3 Niacinamide Concentrated Serum
No reviews
£31.87
-67%
Glow Recipe Watermelon Glow Niacinamide Dew Drops
Glow Recipe Watermelon Glow Niacinamide Dew Drops
No reviews
£6.00 £18.00
-53%
iD Skin Identity Niacinamide 10% Multi-Correction Moist Serum
iD Skin Identity Niacinamide 10% Multi-Correction Moist Serum
No reviews
£6.34 £13.35
-52%
IMAGE Skincare Iluma Intense Facial Illuminator
IMAGE Skincare Iluma Intense Facial Illuminator
No reviews
£38.93 £81.00
You've viewed 90 of 105 products Show Me More

What does niacinamide serum do?

The question is, what can't it do? Niacinamide serums come with a whole host of benefits, including:

  • Minimising the appearance of pores
  • Brightening skin
  • Softening fine lines and wrinkles
  • Evening skin tone and hyperpigmentation

Explore the entire range at Cosmetify to find a solution you love.

FAQs About Niacinamide Serums

What is niacinamide and why is it used in serums?

Niacinamide is a form of vitamin B3 known for its multitasking skin benefits. It helps regulate oil, minimise pores, improve texture, and support the skin barrier - making it one of the most versatile serum actives.

Is niacinamide good for redness, sensitivity, acne or oily skin?

It helps reduce inflammation, balances sebum production and improves overall skin clarity. It's also non-drying, making it a better alternative to harsh astringents for acne-prone types. It also strengthens the barrier and reduces inflammation, which can calm irritated or reactive skin. It's a go-to for rosacea-prone or sensitive complexions.

When should I use niacinamide serum?

Twice daily if your skin tolerates it. It works well after toner and before moisturiser or SPF, and can be used year-round without concern for photosensitivity. Niacinamide also pairs beautifully with hyaluronic acid, zinc, retinol, and vitamin C. It's even gentle enough for layering with exfoliants like AHAs and BHAs.

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