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Foundation Makeup
Foundations come in all shapes, shades and sizes; it's all about finding the right option to suit your individual needs. Need a hydrating concealer to care for your skin? Illamasqua has your back. Want that flawless base? Charlotte Tilbury is the brand for you. Need an everyday all-rounder? MAC foundations are the perfect choice. Read More
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Explore our foundation makeup sale for the best beauty offers
You don't have to fork out a loan to restock your favourite foundations. With Cosmetify, you can sleep peacefully knowing that you've secured your go-to foundation at the best price available. Our foundation makeup sale still includes the biggest names in beauty; we just compare prices across several retailers to ensure we're always providing you with the lowest offer.
FAQs
What type of foundation should I use for my skin type? Dry skin benefits from hydrating, dewy formulas infused with hyaluronic acid, while oily skin types should opt for oil-free or mattifying foundations. Combination skin can go either way—just adjust your prep with targeted primer. Sensitive or acne-prone skin should look for fragrance-free, non-comedogenic options with calming ingredients like niacinamide or zinc.
How do I find the right foundation shade and undertone? Start by identifying your undertone: cool (pink), warm (yellow/golden), or neutral. Swatch a few shades along your jawline in natural light to find your closest match. If you're between shades, you can mix or customise. Many brands offer shade finder tools or sample kits so you can test before committing.
What's the best way to apply foundation for a natural finish? Apply with a damp sponge for sheer, seamless coverage or a brush for more polished, full coverage. Start from the centre of the face and blend outwards. Layer gradually and build only where needed. Use setting spray or powder to lock it in place. For long wear, always prep skin with moisturiser and primer.
