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Gradual Tan

Show off a sun-kissed glow year-round with our line-up of gradual tans. A one-way ticket to a radiant and natural-looking tan, you can enjoy a bronzed body without enduring the sun's harmful effects. Browse options from Bondi Sands, St Tropez, Vita Liberata and more, plus current offers in our gradual tan sale. Read More

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26 products found
-20%
Institut Esthederm Reflets De Soleil Hydra-Boost Self-Tanning Cream-Gel
Institut Esthederm Reflets De Soleil Hydra-Boost Self-Tanning Cream-Gel
No reviews
£38.40 £48.00
Sunkissed 95 Percent Tinted Gradual Tan
Sunkissed 95 Percent Tinted Gradual Tan
No reviews
£7.93
-26%
St Tropez Gradual Tan Watermelon Daily Firming Lotion
St Tropez Gradual Tan Watermelon Daily Firming Lotion
No reviews
£16.38 £21.95
-7%
Calypso Monoi Tahiti Deep Tan 30
Calypso Monoi Tahiti Deep Tan 30
No reviews
£8.16 £8.75
-50%
Volition Beauty Getaway Glow Gradual Tan Firming Serum
Volition Beauty Getaway Glow Gradual Tan Firming Serum
No reviews
£23.00 £46.00
-7%
Bare by Vogue Tinted Gradual Tan
Bare by Vogue Tinted Gradual Tan
No reviews
£17.83 £19.00
-45%
Volition Beauty Getaway Glow Gradual Tan Firming Body Moisturiser
Volition Beauty Getaway Glow Gradual Tan Firming Body Moisturiser
No reviews
£25.75 £46.00
SVR SUN SECURE Self-Tanning Mousse
SVR SUN SECURE Self-Tanning Mousse
No reviews
£18.50
St Tropez Gradual Tinted Daily Firming Lotion
St Tropez Gradual Tinted Daily Firming Lotion
No reviews
£20.69
This Works Perfect Legs Gradual Tan
This Works Perfect Legs Gradual Tan
No reviews
£42.00
-16%
Three Warriors Natural Gradual Tan
Three Warriors Natural Gradual Tan
No reviews
£29.73 £34.99
Topicrem Ultra Moisturising Progressive Tan
Topicrem Ultra Moisturising Progressive Tan
No reviews
£22.50
-28%
Sunkissed 95 Percent Natural Gradual Tan Medium Dark
Sunkissed 95 Percent Natural Gradual Tan Medium Dark
No reviews
£5.09 £6.99
Sally Hansen Airbrush Sun Gradual Tanning Lotion Light To Medium
Sally Hansen Airbrush Sun Gradual Tanning Lotion Light To Medium
No reviews
£10.99
-14%
Sunkissed Gradual Tanning Butter
Sunkissed Gradual Tanning Butter
No reviews
£6.91 £7.99
Pro Tan Male Competitor Kit
Pro Tan Male Competitor Kit
No reviews
£67.41
-50%
St Moriz Professional Gradual Tanning Mousse
St Moriz Professional Gradual Tanning Mousse
No reviews
£15.30 £30.60
Coco & Eve Gradual Tanning Lotion
Coco & Eve Gradual Tanning Lotion
No reviews
£22.00
-10%
VeganTan Bronzing Body Lotion Gradual
VeganTan Bronzing Body Lotion Gradual
No reviews
£11.82 £12.99
bBold EXPRESS MOUSSE
bBold EXPRESS MOUSSE
No reviews
£10.95
Annemarie Borlind Sunless Self Tanning Lotion
Annemarie Borlind Sunless Self Tanning Lotion
No reviews
£26.98
-26%
Bellamianta Gradual Face Tanning Serum
Bellamianta Gradual Face Tanning Serum
No reviews
£29.81 £39.95
-5%
Evolve Beauty Evolve Sunless Glow 3-in-1 Gradual Tan
Evolve Beauty Evolve Sunless Glow 3-in-1 Gradual Tan
No reviews
£24.86 £26.00
TanOrganic Firming Gradual Self Tan Cream
TanOrganic Firming Gradual Self Tan Cream
No reviews
£33.49
Dove Visible Glow Gradual Tan Body Lotion
Dove Visible Glow Gradual Tan Body Lotion
No reviews
£8.09
Palmer's Cocoa Butter Natural Bronze Gradual Tanner
Palmer's Cocoa Butter Natural Bronze Gradual Tanner
No reviews
£8.68

Tailored tanning to suit your needs

The great thing about gradual tans is that you're in control. Whether you want a subtle colour or a deep, dark bronzing, the buildable formula can be layered to suit your preference. Not to mention, they're often enriched with skin-loving ingredients like aloe vera and vitamin E for a soft, smooth and hydrated finish. Take your pick from an array of gradual tanning lotions, mists, foams and serums and unveil a head-to-toe glow that you can flaunt in every season.

FAQs about Gradual Tan

What is gradual tan and how does it work?

Gradual tan is a moisturiser or lotion that contains a low concentration of DHA (dihydroxyacetone). It works by slowly building a light, natural-looking tan over a few days of regular application- it's a subtle way to get a tan without the intensity of a traditional self-tanner. You'll usually start to see a subtle glow within a few hours, but it typically takes 1-3 days of consistent daily application to achieve your desired shade.

Does gradual tan wash off?

Gradual tan is semi-permanent, meaning it fades over time as your skin naturally exfoliates. It doesn't wash off immediately, but it will gradually fade with washing and showering.

How do you avoid streaks with gradual tan?

Exfoliate your skin before applying the tan. Moisturise dry areas like elbows, knees, and ankles. Apply the tan evenly, using circular motions. Wash your hands thoroughly after application. And don't forget to blend it into your hairline and around your feet and wrists for a natural look.