EME

EME

ÈME Beauty is known for playful, flavour-led lip care that feels like a treat while still supporting daily lip routines.

Behind the brand, ÈME Beauty is presented as an accessible cosmetics label created by Maria Costa Maia, with a focus on practical, luminous colour moments that also keep comfort at the centre. External coverage highlights the brand’s emphasis on confident, everyday makeup - pairing lip masks, balms and oils with definition tools like lip liners - so lips look glossy and healthy rather than overworked. Across the range, the brand leans into “sweets” style sensations, with product names and launches that mirror the joy of dessert-inspired self-care.

When it comes to lip treatments, ÈME Beauty’s best-known category is lip masks. The Fruit Set is positioned as a trio of fan favourites, built around textures, scents and finishes designed to soften and boost glow; the Peach Lip Mask is described as a creamy, juicy everyday essential with a glossy effect. For a lighter, more gloss-like step, the brand’s lip oil line is a key highlight, including the Cherry Lip Oil - made to balance hydration with a vibrant, glossy sheen. And for anyone who wants a smoother base before colour, ÈME Beauty also offers lip scrubs and lip balms, supporting complete lips care from start to finish.

Overall, ÈME Beauty operates strongly in lip care and lip treatments, with dedicated staples for lips: lip masks, lip oils, lip balms, lip scrubs and lip liners.