A scientific, organic and supremely innovative beauty brand, Antipodes was founded by visionary New Zealander Elizabeth Barbalich. First and foremost, her aim was – and still remains – to produce premium formulas by combining her homeland’s finest natural ingredients with state-of-the-art technology.
A glance at Elizabeth’s own background reveals the reason for the brand’s unique character. An excellence in biology saw her win a highly competitive place in an American surgical corporation, and it was there that she learned to place a premium on innovation. Raising a family, meanwhile, brought out a passion for natural living. After a household interest in healthy food expanded to take in organic skin care, Elizabeth reasoned that she was well-placed as any to create a brand with a difference.
And, whether deriving antioxidants from award-winning sauvignon blanc grapes or else ensuring that all manufacturing remains under her keen eye in New Zealand, each and every decision taken since adheres to those same central values.