GUM

GUM

SUNSTAR’s GUM brand is best known for delivering gentle, research-led oral care designed to support healthier mouths for life.

Rooted in the idea behind the name “GENTLE ULETIC MASSAGE,” GUM was developed in the 1960s to bring a philosophy of gentle oral care into everyday routines. Over time, the brand broadened its approach through Sunstar’s integration and continued emphasis on a holistic view of oral health - one mouth at a time. Today, GUM positions its range as practical solutions that help people at different life stages improve wellbeing, supported by innovation and product development from the Sunstar Group.

Among the most recognisable hero picks are GUM Proxabrush Go-Betweens, a trusted interdental option created to tackle plaque in areas a toothbrush can’t reach. For those who want an easy in-between step, GUM Easy-Flossers are designed as a convenient alternative for daily flossing routines. And to complete a rinse-and-go moment, GUM BIO Mouthwash stands out as a modern mouthwash choice within the brand’s wider mouthrinse offering.

GUM operates across key oral care categories including oral hygiene routines and specific mouthwash, toothpaste, and oral care formulations, with a strong focus on interdental cleaning. The result is a comprehensive suite of oral care essentials - built around gentleness, everyday usability, and targeted cleaning for the places people often miss.