Lime Crime retain a cult beauty status – being one of the first digitally native makeup and hair colour brands within the industry, they have become a favourite for cosmetics and a leader in setting new trends.
Founded in 2008 by makeup visionary Doe Deere, the brand offers a spectrum of high-performance product innovations that each possess a unique and magical touch – to give people the opportunity to exceed the ordinary standards of beauty and express one’s individuality, in a fun and dynamic way.
Their mission is to revolutionise makeup, by setting new standards for efficacy and quality, they create formulas that offer high-impact colour and sparkle – as they believe everyone should embrace their mood unapologetically with ground-breaking products that will leave you with a statement look and smile.
Renowned for their colourful and eye-catching product ranges, Lime Crime have taken the beauty industry by storm, by offering some of the most ingenious makeup items including their bestselling Velvetines liquid matte lipsticks – which was one of the first liquid lipstick formulas to be made- to their leading Venus eyeshadow palettes that provide show-stopping pigmentation and luxurious textures.
They pride themselves in delivering high-quality formulations that are both certified vegan and cruelty-free (by both PETA and Leaping Bunny). From a collection of must-have lipsticks to shimmering highlighter palettes, Lime Crime are a one-stop shop for discovering new unicorn-worthy makeup and hair items.