The Ordinary

The Ordinary

Founded by Brandon Truaxe under the umbrella of DECIM, The Ordinary is a brand committed to stripping everything back, from unnecessary packaging to misleading ingredients. Their aim is to bring together honesty and modesty by creating functional beauty products.

After noticing that commonplace technologies are often referred to as 'groundbreaking' – and therefore insensibly priced – The Ordinary embarked on a mission to disallow commodity disguised as ingenuity.

Boasting an evolving collection of treatments that use familiar and effective clinical technologies, all at reassuringly reasonable prices, The Ordinary make it easy to stock your cupboards with skin care that truly sees to complexion concerns.

Shop a range of retinol, acids, oils and vitamins that are 100% cruelty-free and free from mineral oils, parabens and sulphates – it’s honest skin care at its best.

To find out more about the Ordinary skin care and what might be right for you, check out our guide: The Ordinary Skin Care: A Beginner's Guide.

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