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The Ordinary Serum Foundation

The Ordinary Serum Foundation

Name: The Ordinary Serum Foundation
Brand: The Ordinary
SKU: 116190-32r-deep
Price: 4.99 GBP
Availability: InStock

1,536 Reviews

£4.99 £6.64 (25% off)

Product Description

You'll have to be quick if you like the look of this foundation – it's one of The Ordinary's fastest and best-selling formulas.

Since launching, this serum foundation has caused a serious stir, and for good reason. Colour pigments are suspended in the signature 'spreadability system' to create a lightweight colour serum that effortlessly glides on to skin, leaving your complexion looking smooth, radiant and subtly perfected.

Fine lines, wrinkles, blemishes and imperfections are blurred as the semi-matte finish provides a natural coverage that lasts all day. Not to mention, you can easily find your true match as the foundation arrives in 21 versatile shades with all undertones accounted for.Discover everything from very fair to fair and very deep.

And, as if it couldn't get any better, an infusion of SPF 15 provides all the sun protection you need, minus the chemicals.

Meeting all of your skin care and makeup needs, this cult-favourite foundation is nothing but a one-stop shop to fresh and flawless face.

Works well with The Ordinary High-Adherence Silicone Primer. You should also try The Ordinary Concealer. Use with The Ordinary Dropper to help dispense the serum foundation.

Written by Carly Cochrane, Beauty Editor

Product details

Skin Type: Combination, dry, mature, normal, sensitive and oily

Skin Benefit: Brightening

Skin Concern: Dark spots, uneven skin tone, breakouts/acne, redness/rosacea and dullness

Ingredient Highlights: Vegan friendly and contains dimethicone, stearic acid and vitamin e.

Formulated without: Alcohol, gluten, mineral oil, nuts, oil, parabens, sulphates, water and contains no animal derived ingredients.

Good to know: This product is cruelty free.

Coverage: Buildable, medium

Finish: Matte, satin and metallic

SPF: Spf 15

Made In: Canada

Ingredient Features

The vitamin e in this The Ordinary product helps to protect against free radical damage. The dimethicone in this product will also work to give makeup a smooth and silky finish and to keep pores unclogged.

What do Deciem say?

"Our Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 21 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump."

How do you use it?

Shake well before use
Pump the foundation into your palm or the back of your hand
Dot the foundation over clean, dry skin and blend across the face with a makeup sponge, brush or fingers

What shades are available?

The Ordinary Serum Foundation is available in the following shades:

3.2R-Deep
3.2N-Deep
3.1R-Dark
1.0NS
1.0N-Very Fair
1.1N-Fair

The Ordinary bio

On a mission to combat ingenuity, The Ordinary is the skin care brand that promises to be 100% transparent with their ingredients.

Their selection of serums, oils and acids are cruelty-free, as well as free from mineral oils, parabens and sulphates. They're the most popular subsidiary of parent brand, DECIEM.

Delivery & Returns

Products over £15.00 qualify for free standard delivery with Look Incredible, otherwise there is a charge of £1.50 with orders usually arriving within 1-5 days of dispatch. Express/Next day delivery option available. Shipping available to UK addresses only.

The returns policy for this retailer is around 60 days, see their website for further information.