DECIEM is the humble and happy umbrella of good beauty brands.

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  • The Ordinary
  • NIOD
  • Hylamide
  • The Chemistry Brand
  • hif

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DECIEM is the humble and happy umbrella of good beauty brands. Home to some of the most sought-after names in skin care, including The Ordinary, NIOD and Hylamide, it's the go-to label when on the hunt for efficient and effective products.

DECIEM started trading in 2013, dubbing themselves as 'The Abnormal Beauty Company'. With a mission to change the world of beauty and 'do everything that others don't do', they brought authentic, functional and sensibly priced formulas to the forefront, and ultimately redefined the meaning of exceptional quality.

While the brand originally started with one singular product, they now boast a growing portfolio, with more than 50 products across 15 markets. The Ordinary take the crown as the breakout star, though. This DECIEM-owned skin care line is a best-seller and cult-favourite across the globe, continuously praised for its affordable price point and honest formulas.

As DECIEM continue to serve up genuine and quality products that cut through the noise, you can look forward to perfecting your beauty routine, once and for all. Shop their selection today, here at Cosmetify.

Why We Like DECIEM

"DECIEM’s no-nonsense approach is what makes them a mainstay in our beauty routine. Whether we’re shopping The Ordinary, NIOD or one of their new brands, we know that we’re getting good-for-you formulas and quality-grade ingredients for a modest price. You'll never have to fork out a fortune for your favourite beauty products again!"

Carly Cochrane, Beauty Editor

Frequently Asked Questions about DECIEM

Are DECIEM products free from Parabens?

DECIEM formulate their product line without the use of parabens

Do DECIEM test their products on animals?

DECIEM are a cruelty-free brand. This means their manufacturing and testing processes are completely free from animal testing.

Are there Sulphates in their product formulae?

These products do not contain this ingredient. DECIEM are sulphate free!

Do their products contain mineral oil?

Mineral oil does not feature in any of their formulas or products.

What country are these products made in?

These products are manufactured in Canada.

  • Paraben Free
  • Cruelty Free
  • Sulphate Free
  • Mineral Oil Free

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