Urban Decay

Urban Decay

It was around 20 years ago when Urban Decay founder Wende Zomnir decided to make a stand against the monotonous pinks, beiges and reds that dominated the beauty scene. Wanting to bring more diversity and colour into the market, Wende set out to create a team of like-minded people to satisfy the need for more alternative and daring makeup. Sandy Lerner (co-founder of Cisco Systems) shared the same ideology and with their co-conspirators, they formulated a line of lipsticks and nail enamels. The inspiration for this range? An urban landscape, obviously.

Today, Urban Decay are a highly respected and desirable brand who are famous for the iconic Naked eyeshadow palettes. You can discover every eyeshadow, lipstick and liner shade under the sun – all of which are bursting with pigment and dreamy formulas.

Discovering a new and bold style has never been easier, thanks to Urban Decay’s inclusive and diverse range of cosmetic products.

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Best Sellers

Urban Decay Vice Comfort Matte Lipstick

Urban Decay Urban Decay Vice Comfort Matte Lipstick

£16.50
Urban Decay Urban Lash - Boheme

Urban Decay Urban Decay Urban Lash - Boheme

£13.00
Urban Decay Liquid Aura

Urban Decay Urban Decay Liquid Aura

£20.40
Urban Decay Brush F108 - Flat Optical Blurring

Urban Decay Urban Decay Brush F108 - Flat Optical Blurring

£24.00