It was around 20 years ago when Urban Decay founder Wende Zomnir decided to make a stand against the monotonous pinks, beiges and reds that dominated the beauty scene. Wanting to bring more diversity and colour into the market, Wende set out to create a team of like-minded people to satisfy the need for more alternative and daring makeup. Sandy Lerner (co-founder of Cisco Systems) shared the same ideology and with their co-conspirators, they formulated a line of lipsticks and nail enamels. The inspiration for this range? An urban landscape, obviously.
Today, Urban Decay are a highly respected and desirable brand who are famous for the iconic Naked eyeshadow palettes. You can discover every eyeshadow, lipstick and liner shade under the sun – all of which are bursting with pigment and dreamy formulas.
Discovering a new and bold style has never been easier, thanks to Urban Decay’s inclusive and diverse range of cosmetic products.
Urban Decay Urban Decay Vice Comfort Matte Lipstick
Urban Decay Urban Decay Urban Lash - Boheme
Urban Decay Urban Decay Liquid Aura
Urban Decay Urban Decay Brush F108 - Flat Optical Blurring