- Eye Primer
- Urban Decay Eyeshadow Primer Potion
Urban Decay Eyeshadow Primer Potion
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In order to create beautiful, bold eye looks you first need to ensure the eyelid is prepped and primed. What better way to prep the eye area than with the Urban Decay Eyeshadow Primer Potion.
This iconic product has achieved cult status and for good reason. Not only does it apply seamlessly, it is the cheat sheet to ensuring your killer looks stay put all day long. No need to worry about creasing or smudging, instead expect vibrant, long-lasting eyeshadow colours.
Choose from a variety of shades, whether it's the opaque white matte 'Freebase', the rich brown matte 'Caffeine' or the 'Original' nude shade. Simply apply before your eyeshadow and then buff and blend your favourite colours over the top. Each formula has innovative polymers that blur skin imperfections. And it comes in in a squeezable tube, with the iconic jewel-like cap.
Eyeshadow Primer Potion shades:
- Eden - nude matte
- Original - nude
- Caffeine - brown matte
- Freebase - white matte
- Minor Sin - champagne shimmer
- Sin - pink-champagne shimmer
Add a splash of colour with Urban Decay Naked Ultraviolet Eyeshadow Palette. You might also like Naked Cyber Eyeshadow Palette from Urban Decay.
Written by Rebecca Jenkinson, Beauty Editor
Skin Type: Normal, oily
Skin Benefit: Brightening
Skin Concern: Oily/greasy, uneven skin tone, hyperpigmentation and dullness
Ingredient Highlights: Contains dimethicone.
Formulated without: Gluten and parabens.
Good to know: This product is cruelty free.
Coverage: Full, sheer/natural
Finish: Matte, shimmer
The dimethicone contained in this Urban Decay eye makeup item is ideal for anyone looking to give makeup a smooth and silky finish and to achieve a matte finish.
What does Urban Decay say?
"The number-one primer for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant colour. Smoother application. It features space-age polymer technology that fills in imperfections on the skin's surface, prepping your lids for ALL-day shadow."
How do you use it?
- Use the formula directly from the tube and apply with fingertips
- Or swipe the applicator over your eyelid
- Blend for a prepped, primed and smooth finish
- Work your favourite eyeshadows over the top
What shades are available?
Urban Decay Eyeshadow Primer Potion is available in the following shades:
Urban Decay bio
Urban Decay offer an endless array of high performance cosmetics ranging from velvety-soft shadows and creamy lipsticks to weightless complexion products and cult status makeup setting sprays to get you through the day. They've challenged the industry's definition of beauty since the nineties when the disrupted the sea of pink dominating makeup counters everywhere.
Can you message me when this Urban Decay product is available again?
If you set up a back in stock alert (see further up the page), we’ll tell you when as it’s available to purchase on Cosmetify.
Delivery & Returns
This product is eligible for free standard delivery with Look Fantastic. Orders are expected to arrive 3-5 days after dispatch. Express/Next day delivery option available. Worldwide delivery generally available, delivery costs vary by region, full list and postage costs available during checkout.
The returns policy for this retailer is around 14 days, see their website for further information.