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Urban Decay

Urban Decay Eyeshadow Primer Potion

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£9.75 £19.50 (50% off)

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Product Description

In order to create beautiful, bold eye looks you first need to ensure the eyelid is prepped and primed. What better way to prep the eye area than with the Urban Decay Eyeshadow Primer Potion.

This iconic product has achieved cult status and for good reason. Not only does it apply seamlessly, it is the cheat sheet to ensuring your killer looks stay put all day long. No need to worry about creasing or smudging, instead expect vibrant, long-lasting eyeshadow colours.

Choose from a variety of shades, whether it's the opaque white matte 'Freebase', the rich brown matte 'Caffeine' or the 'Original' nude shade. Simply apply before your eyeshadow and then buff and blend your favourite colours over the top. Each formula has innovative polymers that blur skin imperfections. And it comes in in a squeezable tube, with the iconic jewel-like cap.

Eyeshadow Primer Potion shades:

  • Eden - nude matte
  • Original - nude
  • Caffeine - brown matte
  • Freebase - white matte
  • Minor Sin - champagne shimmer
  • Sin - pink-champagne shimmer

Add a splash of colour with Urban Decay Naked Ultraviolet Eyeshadow Palette. You might also like Naked Wild West Eyeshadow Palette from Urban Decay. You might also like Urban Decay Naked Cyber Eyeshadow Palette.

Rebecca Jenkinson

Written by Rebecca Jenkinson, Beauty Editor

Urban Decay Eyeshadow Primer Potion Video Thumbnail

Product Details

Skin Type: Normal, oily

Skin Benefit: Brightening

Skin Concern: Oily/greasy, uneven skin tone, hyperpigmentation and dullness

Ingredient Highlights: Contains dimethicone.

Formulated without: Gluten and parabens.

Good to know: This product is cruelty free.

Coverage: Full, sheer/natural

Finish: Matte, shimmer

Ingredient Features

The dimethicone contained in this Urban Decay primer is ideal for anyone looking to give makeup a smooth and silky finish and to achieve a matte finish.

  • Gluten Free
  • Dimethicone
  • Paraben Free
  • Cruelty Free

Urban Decay says

"The number-one primer for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant colour. Smoother application. It features space-age polymer technology that fills in imperfections on the skin's surface, prepping your lids for ALL-day shadow."

How To Use

  1. Use the formula directly from the tube and apply with fingertips
  2. Or swipe the applicator over your eyelid
  3. Blend for a prepped, primed and smooth finish
  4. Work your favourite eyeshadows over the top

Brand Bio

Urban Decay offer an endless array of high performance cosmetics ranging from velvety-soft shadows and creamy lipsticks to weightless complexion products and cult status makeup setting sprays to get you through the day. They've challenged the industry's definition of beauty since the nineties when the disrupted the sea of pink dominating makeup counters everywhere.

Product Shades

Urban Decay Eyeshadow Primer Potion is available in the following shades:

  • Caffeine
  • Eden
  • Original
Delivery & Returns

This product is eligible for free standard delivery with Look Fantastic. Orders are expected to arrive 3-5 days after dispatch. Express/Next day delivery option available. Worldwide delivery generally available, delivery costs vary by region, full list and postage costs available during checkout.

The returns policy for this retailer is around 14 days, see their website for further information.

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