Few hair and beauty brands were as ground-breaking and revolutionary as Clairol; before they impacted the market with their impressive array of wonderful products, hair colouring was scorned by many. Now, most women at some point in their life have dyed their hair, and the acceptance in doing so is mostly due to Clairol.
The inspiration to alleviate the taboo began in 1931, when Larry Gelb headed to Paris from New York in search of a business opportunity. It appeared he went to the right place. After admiring the vigour and vitality of the Parisian women, who donned the Champs Elysees with their pristine hair and make-up, Gelb’s wife wanted to bring the French flair back to New York. She did so and was met with adulation – hair salons across the country were wowed by her product.
The rise of the brand is evident in the current market, standing proud as one of the world’s leading companies in hair and beauty.