Chloé was founded in 1952 by Parisian Gaby Aghion in her hometown, but from the beginning it was built on a foundation that was not afraid to step away from the norm.

At a time when most luxury fashion houses only designed made-to-measure clothing, Chloé started a trend by after launching its first ready-to-wear collection in a bid to provide an alternative to couture.

Today, it is headed by French designer Natacha Ramsay-Levi, who has worked with other renowned fashion companies. Although the brand is originally known for its beautifully executed pieces of fashion, the perfume collection which is made from couture materials is just as refined.

Gaby’s aim was to “for Chloé to have a happy spirit, to make people happy”. This goal has been successfully captured into every bottle – from the Chloé Perfumed Shower Gel to the Love Chloé Eau De Parfum.

The collection of soft scents, paired with femininity, is just what’s needed to accompany you on your daily life and place you on cloud nine. Now is the time to discover the chic world of Chloé perfumes.

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