The name says it all. This is a brand that’s been hot-blooded from the first, conceived by a singular personality driven by a passion for hair.
A disregard for rules and convention presented Michael O’Rourke with his haircare empire, a philosophy that was writ large when creating Sexy Hair. A splash of vivid red in a scene dominated by tired black and white, this welcome injection of life proved that fun can elevate any look to that next level.
A willingness to take risks in the search for truly exceptional results has seen the brand open up in 60 different countries, and possess over 60, 000 different salons in the USA alone. Above each of those stores stands the iconic star logo, a call for fearless innovation that has inspired numerous stylists to make waves of their own.
Loved by such celebrities as Emily Ratajkowski and Jessica Alba, the brand is committed to making the world a sexier place – one ‘do at a time.
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