Lamel

Lamel

LAMEL is known for empowering, expressive makeup that’s built around bold colour and “your beauty, your rules” energy.

Born in Ukraine and now loved worldwide, LAMEL’s story is rooted in self-expression and ambition. On its brand page, the company frames makeup as a canvas for confidence rather than a mask, with a founder-led push to show Ukrainian beauty on a global stage. That ethos comes through across its range, with a focus on wearable effects and shades designed to move with everyday life. From face staples to statement lips, the brand keeps routines fun and flexible - think buildable looks that feel creative, not complicated.

When it comes to hero favourites, LAMEL is particularly associated with lip colour that delivers impact without feeling heavy. The “Dazzle Glow” Crystal Lip Gloss is positioned as a radiant, mirror-like finish, while the Lip Stain Hydrating Lip Tint is designed for a tinted look with lasting presence. For a more polished base, the Smart Skin Serum Tinted Foundation sits at the centre of the complexion lineup, pairing “serum” positioning with tinted coverage. These popular picks help explain why LAMEL performs so well with customers looking for results that look fresh from morning to evening.

In key categories, LAMEL operates across face, concealer & colour correctors, foundations, and lips - plus playful add-ons in cheeks and blushers. Shoppers can find options that fit into lip care, tinted lip balms, lip stain, and lip-focused formats, making the brand a one-stop choice for building a complete makeup look.