Glaze

Glaze

Glaze is known for making at-home hair colour feel effortless while delivering salon-worthy gloss and confidence-boosting shine.

Founded in 2021, Glaze set out to change the routine for anyone who found traditional box dye overwhelming and messy. Its ethos is clear: no complicated steps, no gatekeeping, and no “project” vibe - just easy-to-use, high-performance results. As the brand explains, Supergloss is designed to take the guesswork out of glow-up hair, positioning colour as something you can enjoy without fuss. This approach has helped Glaze build a reputation for glossy, polished finishes that look freshly done “all day, every day”.

At the centre of the range sits the brand’s hero product: Supergloss, a semi-permanent colour conditioning gloss available in shades such as Supergloss Sheer Glow and tone options like Supergloss Luminous Liquorice. These formulas are made to enhance the look of hair while supporting smoother, glossier results, and Glaze frames Supergloss as more than just dye - an all-in-one gloss treatment experience.

Alongside colour, Glaze also expands into care and treatments that target visible damage from styling and colour. The brand highlights GlaziPlex 4-IN-1 Super Bond Repair Treatment as a standout in its treatments category, designed to strengthen and help transform the look of damaged hair in minutes. For styling, Glaze’s product mix also reaches heat protection, supporting those who reach for hot tools when creating their everyday look.