Enjoy the Vita Liberata collection of sun care & tanning and skin care. Be sure to add a brand alert so that you never miss product discounts and deals. Read More
Why We Like Vita Liberata
"Vita Liberata is a self-tanning brand we can trust to lace our skin with a non-streaky, sun-kissed color. Their variety of faux tan formulas (which are all certified organic, vegan and 100% natural, by the way) allow us to keep a post-holiday glow, all-year-round. The Body Blur is a firm-favorite of ours and a must-have for your collection!"
Written by Carly Cochrane, Beauty Editor
Sun Care & Tanning
Vita Liberata is a luxury, sunless tanning brand founded by Alyson Hobb, which was created as a way to revolutionise people's negative perceptions of self-tanning.
By combining their innovative product technology and all of the benefits of great skincare, Vita Liberata are the world's first completely non-toxic tanning brand, as their phenomenal formulas are certified organic, vegan and 100% natural. And with every product being free from parabens, perfume, alcohol, damaging chemicals and animal testing, it means you can achieve a fabulous tan without harming your skin.
Vita Liberata infuse their products with only the purest of ingredients, including a hydrating burst of natural extracts of hyaluron, pomegranate, yam and ginkgo biloba. Their signature moisture-lock© system works to hydrate the skin, making dry and scaly patches a thing of the past.
They provide a fast-drying, long-lasting colour that fades evenly, leaving you with no tell-tale signs. Whether you are looking for a quick-fix tan or long-wearing colour, there is a product to suit every occasion.
Frequently Asked Questions about Vita Liberata
Will I find artificial fragrance in their products?
Their products are fragrance-free.
Can I buy alcohol-free products from them?
This brand is 100% alcohol-free.
Parabens are widely used in this industry. Do they feature in Vita Liberata products?
Like a lot of brands these days, parabens do not feature in their product formula.
Do they ever test their formulations or end product on animals?
Vita Liberata are a cruelty-free brand. They never test their products or ingredients on animals.
Can I get silicone-free products from them?
Vita Liberata uses silicone in some of their formulas. Hide these by using our filters.
Are Vita Liberata products made without the use of sulphates.
Most of their products featured on this platform contain sulphates, but you can shop Vita Liberata sulphate free options by using our filter options.
I only use vegan-friendly products. Is Vita Liberata for me?
Of the Vita Liberata products you can view on our site, more than half contain animal-derived ingredients. You can see their vegan selection by choosing the relevant filter.
Whereabouts is the Vita Liberata range produced?
They produce their products in the USA.