Vita Liberata is a luxury, sunless tanning brand founded by Alyson Hobb, which was created as a way to revolutionise people’s negative perceptions of self-tanning.
By combining their innovative product technology and all of the benefits of great skincare, Vita Liberata are the world’s first completely non-toxic tanning brand, as their phenomenal formulas are certified organic, vegan and 100% natural. And with every product being free from parabens, perfume, alcohol, damaging chemicals and animal testing, it means you can achieve a fabulous tan without harming your skin.
Vita Liberata infuse their products with only the purest of ingredients, including a hydrating burst of natural extracts of hyaluron, pomegranate, yam and ginkgo biloba. Their signature moisture-lock© system works to hydrate the skin, making dry and scaly patches a thing of the past.
They provide a fast-drying, long-lasting colour that fades evenly, leaving you with no tell-tale signs. Whether you are looking for a quick-fix tan or long-wearing colour, there is a product to suit every occasion.