Vita Liberata

Enjoy the Vita Liberata collection of fake tan for the body, highlighters and tanning mitts. Be sure to add a brand alert so that you never miss product discounts and deals. Read More

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Vita Liberata

Vita Liberata is a luxury, sunless tanning brand founded by Alyson Hobb, which was created as a way to revolutionise people's negative perceptions of self-tanning.

By combining their innovative product technology and all of the benefits of great skincare, Vita Liberata are the world's first completely non-toxic tanning brand, as their phenomenal formulas are certified organic, vegan and 100% natural. And with every product being free from parabens, perfume, alcohol, damaging chemicals and animal testing, it means you can achieve a fabulous tan without harming your skin.

Vita Liberata infuse their products with only the purest of ingredients, including a hydrating burst of natural extracts of hyaluron, pomegranate, yam and ginkgo biloba. Their signature moisture-lock© system works to hydrate the skin, making dry and scaly patches a thing of the past.

They provide a fast-drying, long-lasting colour that fades evenly, leaving you with no tell-tale signs. Whether you are looking for a quick-fix tan or long-wearing colour, there is a product to suit every occasion.

Why We Like Vita Liberata

"Vita Liberata is a self-tanning brand we can trust to lace our skin with a non-streaky, sun-kissed colour. Their variety of faux tan formulas (which are all certified organic, vegan and 100% natural, by the way) allow us to keep a post-holiday glow, all-year-round. The Body Blur is a firm-favourite of ours and a must-have for your collection!"

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

Where can you get Vita Liberata products in the UK?

Vita Liberata products can be bought online in the UK from Look Fantastic and Allbeauty.

Frequently Asked Questions about Vita Liberata

Will I find artificial fragrance in their products?

Their products are fragrance-free.

Can I buy alcohol-free products from them?

This brand is 100% alcohol-free.

Parabens are widely used in this industry. Do they feature in Vita Liberata products?

Like a lot of brands these days, parabens do not feature in their product formula.

Do they ever test their formulations or end product on animals?

Vita Liberata are a cruelty-free brand. They never test their products or ingredients on animals.

I only use vegan-friendly products. Is Vita Liberata for me?

Of the Vita Liberata products you can view on our site, more than half contain animal-derived ingredients. You can see their vegan selection by choosing the relevant filter.

Whereabouts is the Vita Liberata range produced?

They produce their products in the USA.

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