Why We Like Aveda
"You don’t remain a favourite of consumers and salons alike without quietly impressing each time a cosmetics lover reaches for one of your products. So maybe it’s the constant spirit of innovation, or perhaps the dedication to going about things in the clean-living, eco-friendly manner laid out in the ‘Aveda ‘way, but we can't help but warm to the brand, particularly for how it fuses the best elements of both an eco cult concern and internationally known institution."
Written by Alex Bryson, Beauty Editor
Sun Care & Tanning
In 1978, inspired by Indian rituals, herbal remedies and the ancient art of Ayurveda, Aveda was born. Founder Horst Rechelbacher – twice named one of the most influential environmentalists in the US by Vanity Fair – firmly believes in celebrating and embracing Mother Nature, and by combining beauty with botanicals, his passion for wellness in cosmetics became a project.
Designed to promote balance in your mind, body and spirit, Aveda is pioneering in the world of holistic beauty. Boasting an exceptional commitment to the environment, they focus solely on creating products made from naturally derived, certified organic ingredients. From shampoos and conditioners to cleansers and lotions, each product is packed with raw herbal ingredients and essential oils, which are not only extremely gentle on your hair and skin but kind to the environment too.
Working alongside rural farmers, Aveda harvest pure flower and plant essences to create the responsible, ethical and conscious products that they're known for today.
Buying cruelty-free is becoming a bigger concern for many consumers, so why not take a look at our entire range of cruelty-free products or take a look at our favourite cruelty-free hair care brands and products?
Frequently Asked Questions about Aveda
What’s the cruelty-free status of products made by Aveda?
Their product line is 100% cruelty-free. As such, Aveda never tests products or formulations on animals.
Are these products alcohol-free?
Some of their products do contain alcohol. Avoid these by using our filters and checking product ingredients.
Are they synthetic fragrance free?
For those who wish to shop fragrance-free, select this option from the Aveda filter on this page.
Does Aveda use mineral oil in their products?
They create mineral oil-free products when possible. You can check by using our site filters.
Aveda claim to have Hypoallergenic products. Does this mean they won’t affect my allergies?
Not all of their products featured on this site are claimed to have been allergy tested (aka hypoallergenic), however you can view the applicable Aveda range by using our sorting options.
Do Aveda use Parabens?
Parabens are a type of preservative and feature in some of their products. See their paraben-free products using our site filters.
Do Aveda use silicone in their products or formulas?
Aveda uses silicone in some of their formulas. Hide these by using our filters.
Will I find sulphates in Aveda products?
Most of their products featured on this platform contain sulphates, but you can shop Aveda sulphate free options by using our filter options.
Are the ingredients used in Aveda products suitable for vegans?
Of the Aveda products you can view on our site, more than half contain animal-derived ingredients. You can see their vegan selection by choosing the relevant filter.
What country are Aveda products manufactured in?
They produce their products in the USA.