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Top Cruelty-Free Haircare Products

By Luke Chapman - 4 months ago | Updated
Top 10 Cruelty-Free Haircare Brands

Did you know that 80% of countries have no laws against animal testing? As a nation that does, it’s important that we stand up against it and do all we can to become a more conscious country. And that doesn’t just mean signing petitions − it means investing in good quality brands that never take part in animal testing.

We know it’s hard to keep tabs on everything that’s cruelty-free; there’s just so much to consider. So, just as we advise on finding the right cosmetics, we’ve also made it easier for you to shop cruelty-free hair care. From shampoo and conditioner to supplements and treatments, we’ve got all the best brands for taking care of your locks without compromise.

But first, let’s cover some basics.

What does cruelty-free really mean?

Put simply, cruelty-free means that the products and ingredients were not tested on animals before, during or after production. However, when it comes to finding cruelty-free brands, you want to make sure the brand’s suppliers and manufacturers adopt the same animal-friendly approach.

What’s the difference between cruelty-free and vegan?

So cruelty-free doesn’t test on animals – yay! But vegan means that there are also no animal products in the ingredients – this could vary from beeswax and honey to gelatine and tallow (animal fats).

Most beauty lines who stand against animal testing will also carry a range of vegan products, if not a full collection.

With that in mind, here are our top cruelty-free haircare products.


1. Paul Mitchell

This renowned brand is truly dedicated to making our world a more beautiful place (and that goes far beyond giving out bouncy blow-dries). They were, in fact, the first professional beauty company to stand up against animal testing, and today they go above and beyond to create a culture of giving. From planting trees to preserving natural resources, Paul Mitchell is the definition of luxury and loving.

Favourite product:

Paul Mitchell The Cream

Paul Mitchell The Cream

£20.61

This intensive leave-in conditioner-cum-styling cream is a miracle worker for dry hair and dead ends. It combats dullness and protects your hair from everyday damage while giving you lots of va-va-voom – a perfect primer before a night on the town.

2. Noughty

Who doesn't want to feel a bit Noughty now and again? The award-winning brand have produced a range that is kind to your hair, back account and the Earth. They boast the slogan '97% natural' in reference to their natural, vegan and cruelty-free collection that is drenched in enriching nutrients, from avocado to coconut, peppermint to vitamins.

Favourite product:

Noughty Tough Cookie Shampoo

Noughty Tough Cookie Shampoo

£5.95 £6.29 (6% off)

Cleansing the scalp can seem like an uncomfortable task, yet this shampoo undergoes the job at hand with gentle efficacy. Ideal for broken, weakened hair, it utilises antioxidants and anti-pollution technology to protect and strengthen strands. It smells pretty dreamy too.

3. Olaplex

Olaplex are the rising brand in the beauty industry. Their worldwide appeal, global recognition and passionate fan base belie they relative inexperience: they were only founded in 2016, creating revolutionary products that hair care had never seen before. Now, they stand near the top of the pillar in everything hair related, backed by precise science and unmatched results.

Favourite product:

Olaplex No.3 Hair Perfector

Olaplex No.3 Hair Perfector

£15.80 £26.00 (40% off)

Applying Olaplex's much-loved No.3 Hair Perfector is like wiping all the paint off a piece of art and starting again with a blank canvass. Utilising the patented Bond's Multiplying System, the replenishing remedy reconstructs the hair from within to rebuild weak and brittle locks. In a nutshell, it continuously repairs and regenerates your hair to keep it in optimum health.

4. American Crew

You don't get many brands that are cooler than American Crew. Stylish designs, imaginative products and bold slogans define their range, which includes numerous hair care products made of natural, cruelty-free ingredients. Each formula is designed to produce sleek, sharp hair styles that are easy to maintain and last throughout the day.

Favourite product:

American Crew 3 In 1 Tea Tree Shampoo Conditioner & Body Wash

American Crew 3 In 1 Tea Tree Shampoo Conditioner & Body Wash

£11.95 £14.71 (19% off)

We're treating you to three products in one and an extra body wash to complement the potent shampoo and conditioner combo. Save space in your bathroom collection and money in your bank with this multi-purpose formula that's a must-have for a stress-free shower routine.

5. Shea Moisture

Shea Moisture is the embodiment of kind, ethical beauty. Their story begins in 1912 in Sierra Leone, where Sofi Tucker started selling homemade hair preparations enriched with shea butter and African black soap. Now, the brand is celebrated for using cruelty free ingredients that are also natural, organic and sustainably-produced. This paraben-free, sulfate-free and cruelty-free brand is leading the way with quality products for all hair types.

So whether you have compact curls or stubbornly straight hair, their friendly line is sure to have something to suit you. And because it’s all made from totally natural and nourishing ingredients, your hair will feel replenished and ready to tackle whatever elements that come at it; come rain or shine, you’ll always have sheer moisture. 100% natural, organic and loving, Shea Moisture is sustainable goodness in a bottle.

Favourite product:

Shea Moisture 100% Virgin Coconut Oil Leave-In Conditioner

Shea Moisture 100% Virgin Coconut Oil Leave-In Conditioner

£8.79

Sea Moisture's 100% Virgin Coconut Oil Range, is cruelty-free, hydrating and perfect for all hair types. Our pick of the pack is their leave-in conditioner, which, with its moisture rich formula, makes it easy to detangle hair whilst leaving it weightless and frizz-free. And, as an added perk, it smells incredible!

6. yes to

This ambitious brand was formed in 2006 by two friends who wanted to make natural products from fruit and vegetables. Not only did they create beautiful products but they also went the cruelty-free route and never test on animals. This award-winning brand is currently the fastest growing natural beauty brand in the US and paves the way when it comes to affordable, guilt-free beauty.

Favourite product:

Yes To Cucumber Volumising Conditioner

Yes To Cucumber Volumising Conditioner

£3.34 £4.95 (33% off)

The yes to Cucumber Volumising Conditioner is our favourite from the brand. Not only is it a novelty to think that we're nourishing our hair with cucumber, but it's also a super powerful formula that thickens and volumises fine, limp and flat locks. Made with 95% natural products, it's both kind to our scalps and the environment.

7. Bumble and bumble

Bumble and bumble have a rich history of hair care expertise and are famed for having created reliable and good-quality hair products. You may know them as a quality brand but they're also cruelty-free, refusing to sell their products where animal testing is required.

Favourite product:

Bumble and bumble While You Sleep Overnight Hair Mask

Bumble and bumble While You Sleep Overnight Hair Mask

£31.95 £40.00 (21% off)

The strong creative team at Bumble and bumble created this product with those who have pushed their hair a bit too far in mind. Repair your hair whilst you sleep with this overnight mask and wake with moisturised, stronger hair.

8. Color Wow

Whether it’s a quick volume boost, colour fix or intense nourishment, we can always rely on Color Wow to whip our hair into shape. With a magnitude of awards under their belt, this is science backed hair care using only 'good for you' ingredients that provide salon-worthy results.

Favourite product:

Color Wow Dream Coat Supernatural Spray

Color Wow Dream Coat Supernatural Spray

£20.95 £26.00 (20% off)

Colouring hair can leave it dry, dull and prone to frizz, but this spray is here to reverse the damage with its heat-activated formula and polymer technology.

9. Pureology

Pureology have created customised, high performance formulas while caring for the planet and animals with beauty and integrity in mind. Featuring 100% vegan formulas, zero sulphates and ranges for all hair types across shampoo, conditioner & hair styling products, shop the brand that gets you salon-quality colour care at home.

Favourite product:

Pureology Hydrate Conditioner

Pureology Hydrate Conditioner

£15.95 £19.47 (19% off)

This creamy, luxurious conditioner deeply softens and nourishes normal to thick dry, coloor-treated hair.

10. OUAI

From hair guru and celeb stylist Jen Atkin comes OUAI, which is luxurious and totally affordable. OUAI believes that looking good should be easy and that luxury should be accessible…not just for those who can afford a glam squad. OUAI is all about embracing natural beauty, natural products, and natural (cruelty-free) processes – creating real hair for real life no matter how many Instagram followers you have. From the shampoos to the supplements, everything is designed to nourish your hair and make it the very best it can be. And the best part: not only are these products awesome enough to get the job done, but they’re extremely Instagrammable – I dare you to try not to take a photo.

Favourite product:

OUAI Memory Mist

OUAI Memory Mist

£22.00 £25.00 (12% off)

If you can't stay a-OUAI from your heat tools, then this is the product for you. The multi-award-winning heat defence spray protects strands and maintains strength and shine whilst you turn up the heat with your styling.

11. Aveda

Aveda is committed to making beautiful, naturally derived products that are always cruelty-free. They never test on animals or ask others to do so for them. They're also invested in the environment by supporting the development of renewable energy, in fact, all of their products are made with 100% wind power. Pretty nifty!

Favourite product:

Aveda Be Curly Curl Enhancer

Aveda Be Curly Curl Enhancer

£7.46 £8.50 (13% off)

Aveda's Be Curly Curl Enhancer ensures that locks are forever bouncy and beautiful. The lotion enhances curls by taming frizz, boosting shine and intensifying volume. How, we hear you ask? A wheat protein blend expands when hair is wet and retracts when it's dry to lock in your curl or wave pattern.

12. Amika

Amika are undoubtedly cool. Their product names are daring, their bottles are decorated in chic, colourful designs and they know how to deliver in-vogue looks for every style. They're also almost entirely cruelty-free, which we think is pretty cool too.

They stand for five core principles, each centred around a philosophy of self-expression and hair rebellion. Instead of traditional formulas, they readily create bold new remedies that are powered by their special ingredient: Sea Buckthorn Berry.

Favourite product:

Amika Brooklyn Bombshell Blowout Spray

Amika Brooklyn Bombshell Blowout Spray

£18.50 £20.00 (8% off)

The streets of Brooklyn are laced with bombshells, and you can replicate that fearless look with this dynamic hair spray. Lightweight and strong-holding, the luscious spray injects moisture into your for big, bouncy and beautiful locks.

Spritz it onto your hair to enjoy added texture and volume for truly Insta-worthy locks.

13. Mane 'n Tail

A hair care brand like no other. Mane 'n Tail made the unusual journey from horse hair to human hair, using the potency of horse care products to nourish human hair. We told you it was unusual.

Since beginning with a selection of shampoos and conditioners, they've since expanded to styling and colour protection whilst maintaining their ethos to never test on animals.

Favourite product:

Mane 'n Tail Colour Protect Shampoo

Mane 'n Tail Colour Protect Shampoo

£5.55 £5.94 (7% off)

Get vibrant hair for longer. Gentle yet potent, this supreme colour protection remedy softly cleanses each strand without stripping away its essential oils. Lightweight and volumising, it gives coloured hair an extra boost and layer of body, perfect for anyone who's frequently fed up at how quickly their vivid colour begins to fade.

14. Moroccanoil

Moroccanoil are one of the most iconic brands, and for good reason: they centre their range around the nourishing qualities of argan oil, a central ingredient that is complemented by a myriad of cruelty-free materials. The luscious lotions deliver silky-smooth locks that you can run your hands through with a clean conscience.

Favourite product:

Moroccanoil Treatment Original

Moroccanoil Treatment Original

£13.45

The jewel in their crown, Treatment Original revitalises hair that is limp, lifeless and in need of some love. Inject streams of moisture into your locks, soften each strand and nourish each cuticle from the follicle to the top with this enriching formula.

16. Sachajuan

Stemming from the innovation of Stockholm, Sachajuan have created a straight-to-the-point selection that is authentic, honest and effective. They ignore the temptation for tacky marketing gimmicks and outlandish claims, instead they focus their efforts on producing cutting-edge hair products full of enriching ingredients.

Sachajuan Overnight Hair Repair

Sachajuan Overnight Hair Repair

£18.95

Gorgeous hair has never been easier to achieve. Why bother with an arduous hair care routine when you can get smooth, sleek and softened hair whilst you sleep? Apply this nourishing remedy before bed and wake up with Insta-worthy locks.

If you're interested in cruelty-free products and would like to add some to your routine, check out our edit of cruelty free cosmetics.

Luke Chapman

Written by Luke Chapman

After six years of experience in content writing, Luke followed his passion for male grooming, particularly fragrances, hair styling and natural skin care.

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