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Top 10 Cruelty-Free Haircare Brands

By Hannah Liddle -
Top 10 Cruelty-Free Haircare Brands

Did you know that 80% of countries have no laws against animal testing? As a nation that does, it’s important that we stand up against it and do all we can to become a more conscious country. And that doesn’t just mean signing petitions − it means investing in good quality brands that never take part in animal testing.

We know it’s hard to keep tabs on everything that’s cruelty-free; there’s just so much to consider. So, just as we advise on finding the right cosmetics, we’ve also made it easier for you to shop cruelty-free hair care. From shampoo and conditioner to supplements and treatments, we’ve got all the best brands for taking care of your locks without compromise.

But first, let’s cover some basics.

What does cruelty-free really mean?

Put simply, cruelty-free means that the products and ingredients were not tested on animals before, during or after production. However, when it comes to finding cruelty-free brands, you want to make sure the brand’s suppliers and manufacturers adopt the same animal-friendly approach.

What’s the difference between cruelty-free and vegan?

So cruelty-free doesn’t test on animals – yay! But vegan means that there are also no animal products in the ingredients – this could vary from beeswax and honey to gelatine and tallow (animal fats).

Most beauty lines who stand against animal testing will also carry a range of vegan products, if not a full collection.

With that in mind, here’s our top 10 cruelty-free products.

Giovanni

Infusing the natural with the chic, Giovanni is paving the way in the hair care industry with products that use innovative technology and are made from eco-friendly ingredients. The Giovanni brand is committed to using only the purest formulations to create shampoos, conditioners, treatments and masks that are ultra-luxurious and all-natural. With collections to tackle every hair type – whether its dry, oily, frizzy or lifeless – Giovanni cover all grounds, offering something for even the most stubborn strands. And though they never test on animals, total performance is never sacrificed.

Favourite product

Giovanni 2chic Frizz Be Gone Shampoo

Giovanni 2chic Frizz Be Gone Shampoo

2chic Frizz Be Gone Shampoo is a nifty shampoo that will improve the elasticity of your hair while reducing frizz and flyaways, leaving it silky smooth and totally manageable. Not only will it moisturise your hair, it will also fight against the effects of humidity, meaning your hair is safe in even the most frizz-inducing weather.

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yes to

This ambitious brand was formed in 2006 by two friends who wanted to make natural products from fruit and vegetables. Not only did they create beautiful products, they also went the cruelty-free route and never test on animals. This award-winning brand is currently the fastest growing natural beauty brand in the US and paves the way when it comes to affordable, guilt-free beauty.

Favourite Product

yes to Carrots Scalp Relief Conditioner

yes to Carrots Scalp Relief Conditioner

The yes to Carrots Scalp Relief Conditioner is our favourite from the brand. Not only is it a novelty to think that we're nourishing our hair with carrots, but it's also a super powerful formula that relieves itchy, dry scalps. Made with 95% natural products, it's both kind to our scalps and the environment.

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Shea Moisture

Shea Moisture is the embodiment of kind, ethical beauty. Their story begins in 1912 in Sierra Leone, where Sofi Tucker started selling homemade hair preparations enriched with shea butter and African black soap. Now, the brand is celebrated for using cruelty free ingredients that are also natural, organic and sustainably-produced. This paraben-free, sulfate-free and cruelty-free brand is leading the way with quality products for all hair types. So whether you have compact curls or stubbornly straight hair, their friendly line is sure to have something to suit you. And because it’s all made from totally natural and nourishing ingredients, your hair will feel replenished and ready to tackle whatever elements that come at it; come rain or shine, you’ll always have sheer moisture. 100% natural, organic and loving, Shea Moisture is sustainable goodness in a bottle.

Favourite product

Shea Moisture 100% Virgin Coconut Oil Leave-In Conditioner

Shea Moisture 100% Virgin Coconut Oil Leave-In Conditioner

Sea Moisture's 100% Virgin Coconut Oil Range, is cruelty-free, hydrating and perfect for all hair types. Our pick of the pack is their leave-in conditioner, which, with its moisture rich formula, makes it easy to detangle hair whilst leaving it weightless and frizz-free. And, as an added perk, it smells incredible!

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Bumble and bumble

Bumble and bumble have a rich history of hair care expertise and are famed for having created reliable and good-quality hair products. You may know them as a quality brand but they're also cruelty-free, refusing to sell their products where animal-testing is required.

Favourite Product

Bumble and bumble While You Sleep Overnight Damage Repair Masque

Bumble and bumble While You Sleep Overnight Damage Repair Masque

The strong creative team at Bumble and bumble created this product with those who have pushed their hair a bit too far in mind. Repair your hair whilst you sleep with this overnight mask and wake with moisturised, stronger hair.

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NEOM Organics

Founded in 2005, this British brand was created to promote well-being by using natural products that make you feel good. After their founder, Nicola Elliot spent seven years working 60 hours a week as an editor at Glamour Magazine, she noticed that both she and her friends were stressed, slept poorly and suffered from low energy levels. So she set out on a path to change all of that and help others who were in her situation by using natural and organic essential oil blends in her therapeutic products. Created to create calm and tranquility, Neom Organics will help your well-being without causing any worry about their ingredients.

Favourite product

Neom Daily De-Stress Face, Body & Hair Oil

Neom Daily De-Stress Face, Body & Hair Oil

This face, body and hair oil is part of the Neom Scent to De-Stress range and has been formulated specifically to help create a calm atmosphere. Blended with safflower oil, jojoba oil and lavender, this oil will help your hair to feel nourished, soft and smooth.

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Lime Crime

Lime Crime deserve their cult beauty status, bringing us colourful, fun and innovative products that add a magical touch to cruelty-free. They've taken the beauty industry by storm by creating high-quality formulations from long-lasting liquid lipstick to stunning eye palettes, to exciting hair colours.

Favourite Product

Lime Crime Hair

Lime Crime Hair

Who wouldn't want unicorn hair?! This semi-permanent colour in shade Bunny, will make you look cute as a button. Sticking to cruelty-free products needn't limit you when you have a brand as fun as this.

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Paul Mitchell

This renowned brand is truly dedicated to making our world a more beautiful place (and that goes far beyond giving out bouncy blow-dries). They were, in fact, the first professional beauty company to stand up against animal testing, and today they go above and beyond to create a culture of giving. From planting trees to preserving natural resources, Paul Mitchell is the definition of luxury and loving.

Favourite product

Paul Mitchell Soft Style The Cream

Paul Mitchell Soft Style The Cream

This intensive leave-in conditioner-cum-styling cream is a miracle worker for dry hair and dead ends. It combats dullness and protects your hair from everyday damage while giving you lots of va-va-voom – a perfect primer before a night on the town.

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John Masters Organics

Well, the clue is in the name. John Masters Organics is all about feeding your hair with healthy, nutritious and clean products that not only make you look good, but feel good about being kind to the planet. And, naturally, the brand never tests on animals. Partnered with local farmers, John harvests each wild ingredient as organically and sustainably as he can to bring his customers products that are as kind to your hair as they are to the earth. After all, we only have one body and one planet, so we must treat them both with the utmost care.

Favourite product

John Masters Organics Hair Pomade

John Masters Organics Hair Pomade

When it comes to styling your hair, this pomade is your best friend. Not only is it cruelty-free, it's also a really good formula, which promises a long-lasting and strong hold. Perfect for those wanting to create a bit of oomph!

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OUAI

From hair guru and celeb stylist Jen Atkin comes OUAI, which is luxurious and totally affordable. OUAI believes that looking good should be easy, and that luxury should be accessible…not just for those who can afford a glam squad. OUAI is all about embracing natural beauty, natural products, and natural (cruelty-free) processes – creating real hair for real life no matter how many Instagram followers you have. From the shampoos to the supplements, everything is designed to nourish your hair and make it the very best it can be. And the best part: not only are these products awesome enough to get the job done, but they’re extremely Instagrammable – I dare you to try not to take a photo.

Favourite product

OUAI Wave Spray

OUAI Wave Spray

This multi-award-winning beauty buy is a great hack for when you want that ‘beach babe bed head’ look. Infused with rice proteins, it gives your hair an effortlessly cool wave which you can take from day to night.

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Aveda

Aveda are committed to to making beautiful, naturally derived products that are always cruelty-free. They never test on animals or ask others to do so for them. They're also invested in the environment by supporting the development of renewable energy, in fact all of their products are made with 100% wind power. Pretty nifty!

Favourite Product

Aveda Invati Advanced 3 Step Set

Aveda Invati Advanced 3 Step Set

The Aveda Invati Advanced 3 Step Set is the perfect way to get your hair in ship shape. Made from 98% naturally derived products, it helps to reduce hair loss due to breakage and is a great way to get your hair looking full of life. Not only this, but it's a great gift to give your hair care obsessed friends and loved ones who are trying to use more cruelty-free products.

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If you're interested in cruelty-free products and would like to add some to your routine, check out our edit of cruelty free cosmetics.

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