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The Tik Tok Approved Beauty Products You Need for 2025
By Carly Cochrane
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4 years ago | Updated
Ah Tik Tok; it’s the latest app to do the rounds and one that we swore we'd leave to the kids and not get involved with. Right…
Maybe it was the hilarious dubs of TV-gold quotes that convinced us. Or the idea of recruiting family members to become the next local dance troop. Either way, there’s no doubt that Tik Tok has provided us with a heap of entertainment, especially throughout this unprecedented time.
But as well as completing challenges, putting viral hacks to the test and practising our best Gemma Collins impression, we’ve become completely invested in the one minute videos of users showing off their must-have beauty products. We've discovered everything from cult-favourites to hidden gems and we thought it would be rude not to share.
From skin care products to lip glosses, keep scrolling for a list of the Tik Tok-approved beauty products you need to try.
Biodance Bio-Collagen Real Deep Mask Pack
£4.34 £4.90 (12% off)Say hello to your skin’s new obsession. The Biodance Bio-Collagen Real Deep Mask Pack is blowing up on TikTok—and for good reason. Packed with probiotics and collagen in an uber-concentrated serum, this ultra-hydrating sheet mask delivers that glass skin glow in just one use. It's like a facial in a sachet—no filter needed. Whether your skin’s feeling tired, dry or just in need of some TLC, this mask has your back (and your face). Trust the hype, it’s worth it.
Medicube Collagen Night Wrapping Mask
£25.50 £28.50 (11% off)The Medicube Collagen Night Wrapping Mask is your overnight skin saviour—and TikTok can’t get enough of it. This glow-boosting face mask wraps your face in a lightweight, collagen-rich veil that locks in moisture and smooths the look of fine lines while you sleep. It’s like giving your skin a full reset after a long day. Wake up to softer, plumper, more radiant skin—no 10-step routine needed. If your nighttime skincare needs a little upgrade, this one’s a no-brainer.
Beauty of Joseon Rice Sunscreen With Rice Water & Prebiotic Complex SPF 50+
£15.95The Beauty of Joseon Rice Sunscreen is having a serious moment on socials—and it’s easy to see why. With SPF 50+, rice water and a prebiotic complex, this lightweight sunscreen does more than just protect. It hydrates, brightens, and leaves your skin with that dewy, healthy-looking finish everyone’s chasing. No white cast, no greasy feel—just skincare-meets-suncare goodness that fits perfectly under makeup or on its own. If you’re not wearing this yet, your skin’s missing out.
Made By Mitchell Curve Case
£21.99 £30.00 (27% off)The Made By Mitchell Curve Case is the multitasking face palette TikTok can’t stop raving about. Packed with eight glossy, skin-loving cream formulas—four contour shades and four blushes—it’s your go-to for effortless sculpting, defining and glowing. Whether you’re into the barely-there makeup vibe or full-on glam, these blendable creams melt into skin for that flawless, sun-kissed finish. Available in light, medium and deep, there’s a Curve Case for every skin tone—and every makeup mood.
The Ordinary Coverage Foundation
£6.50 £6.95 (7% off)It’s back—and the beauty world is buzzing. The Ordinary Coverage Foundation has officially relaunched after being MIA for years, and yes, it’s just as good as you remember. This serum-like formula gives you smooth, buildable coverage with a natural, real-skin finish—no cakey vibes here. It blends like a dream, works with most primers, and won’t settle into fine lines. With 36 inclusive shades across a clever tone-depth-undertone system, finding your match is easier than ever. If you missed it the first time, don’t sleep on it now.
Maybelline Superstay Active Wear Full Coverage 30 Hour Long-Lasting Liquid Foundation
£11.49 £11.99 (5% off)Tik Tok videos have proven that just one layer of this stuff is enough to cheat your way to a filter-like complexion. Providing a full, flawless coverage and natural-looking colour, this is an affordable foundation to add to your collection.
Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant
£28.00 £35.00 (20% off)You need to be quick if you want to try out this exfoliant from Paula's Choice - it's a guaranteed sell-out! TikTokker's swear by its ability to minimise pores, reduce fine lines and brighten skin.
Embryolisse Lait Creme Concentre
£7.99 £14.00 (43% off)We’ve seen endless videos of seamless skin and a makeup base that lasts all day, and it’s all thanks to this miracle-working formula. Wave bye-bye to those pores and say hello to skin that's soft, hydrated and bursting with radiance.
Laneige Water Bank Blue Hyaluronic Cream Moisturiser For Dry To Normal Skin
£42.00The Laneige Water Bank Blue Hyaluronic Cream Moisturiser is a standout in the K-beauty world, designed specifically for dry to normal skin types. On TikTok, beauty lovers cite its immediate hydrating effects, luxurious feel and dewy glow as the main reasons for its popularity.
Weleda Skin Food Nourishing All-In-One Cream For Face & Body
£14.70Weleda Skin Food is a cult classic in the skincare world, and for good reason. This ultra-rich moisturiser is a multi-tasking marvel, perfect for tackling dry patches, soothing irritated skin, and delivering a dewy glow that TikTok users can't get enough of.
Maybelline Lash Sensational Sky High Mascara
£10.34 £11.49 (11% off)This Sky High Maybelline mascara has made quite the entrance on Tik Tok. It’s being championed for its ability to lift, lengthen and volumise your lashes for a falsie-like effect.
DIOR Addict Lip Maximizer Lip Plumper
£23.25 £32.00 (28% off)Yes, this lip plumping gloss really works! The users of Tik Tok have tried and tested and we’ve seen how it provides a fuller, juicier pout in a matter of minutes.
Hair Syrup The Original Golden Syrup Treatment
£14.50Hair Syrup’s The Original Golden Syrup Treatment is a pre-wash hair oil that’s been making waves on TikTok—and for good reason. This UK-born, vegan-friendly formula is a blend of natural oils like sweet almond, apricot kernel, castor, avocado, and jojoba, designed to tackle frizz, dryness, and tangles while boosting shine and strength.
The Ordinary Multi-Peptide Lash & Brow Serum
£14.20Who doesn't want longer lashes and fluffier brows? The Ordinary recently released a peptide-powered lash and brow serum that boosts natural hair growth. TikTok users were the first to trial the formula and so far the results have been 10 out of 10 across the board.
Caudalie Beauty Elixir
£36.00 £38.50 (7% off)Spritz this hydrating facial spray over skin and indulge in the instant cooling and refreshing results it has to offer. Tik Tok has shown us it’s the perfect way to wake up dull and dehydrated complexions and can be used throughout the day, even after makeup.
Laneige Lip Sleeping Mask Cotton Candy
£25.39The Laneige Lip Sleeping Mask in Cotton Candy is a delightful addition to your nighttime skincare routine. This limited-edition variant offers intense hydration, leaving your lips soft and supple by morning. Its sweet, nostalgic scent adds a touch of fun to your self-care regimen.
Erborian Skin Therapy Multi Perfecting Night Oil
£17.00 £21.00 (20% off)Erborian's Multi-Perfecting Night Oil-Serum is a luxurious overnight treatment that combines the benefits of a serum and an oil in a bi-phase formula. Infused with 17 plant-based ingredients, including centella asiatica, red and white ginseng, and green tea, it aims to address multiple skin concerns such as fine lines, uneven texture, and dullness..
e.l.f. Halo Glow Liquid Filter
£16.18 £17.95 (10% off)On TikTok, the Halo Glow Liquid Filter has gained popularity for its ability to provide a dewy, radiant complexion reminiscent of high-end products like Charlotte Tilbury's Flawless Filter, but at a more affordable price point.
Bondi Sands SPF 50+ Coconut Body Sunscreen Lotion
£10.37 £11.50 (10% off)This little gem from Bondi Sands is making its debut in all the skincare hauls on Tik Tok. SPF is vital all year round, not just when out frolicking in the sun! This formula supplies broad spectrum protection for your face and body, is water and sweat-resistant and never leaves your skin with a white cast or looking chalky.
The Beauty Crop Oui Cherie Hydrating Gripping Primer
£7.99 £10.00 (21% off)The Beauty Crop's Oui Cherie Hydrating Gripping Primer is a standout in the world of makeup primers, offering both hydration and long-lasting makeup hold. Infused with cherry extract and hyaluronic acid, this water-based, oil-free formula provides a dewy finish while ensuring your makeup stays put throughout the day.
Color Wow Dream Coat Supernatural Spray
£9.99 £27.00 (63% off)This heat-activated, anti-frizz treatment envelops each strand with an invisible, water-resistant shield, delivering a sleek, glass-like shine that lasts through multiple washes. Renowned hairstylist Chris Appleton, known for working with celebrities like Jennifer Lopez and Kim Kardashian, has showcased the transformative effects of Dream Coat, propelling its popularity on social media platforms.
If these beauty products weren't already on your radar, they certainly are now. Whether you're scrambling to stock up on the goods or treating yourself to one or two suggestions, you can definitely jump on the #tiktokmademebuyit bandwagon!
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Written by Carly Cochrane
As the Senior Content Editor for Cosmetify, Carly is the go-to for all the latest (and greatest) beauty tips, tricks and trends. With over six years of experience in the industry, she knows all the ins-and-outs when it comes to health, beauty and wellbeing.
