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The Tik Tok Approved Beauty Products You Need for 2024

By Carly Cochrane - 3 years ago | Updated
tik tok beauty products

Ah Tik Tok; it’s the latest app to do the rounds and one that we swore we'd leave to the kids and not get involved with. Right…

Maybe it was the hilarious dubs of TV-gold quotes that convinced us. Or the idea of recruiting family members to become the next local dance troop. Either way, there’s no doubt that Tik Tok has provided us with a heap of entertainment, especially throughout this unprecedented time.

But as well as completing challenges, putting viral hacks to the test and practising our best Gemma Collins impression, we’ve become completely invested in the one minute videos of users showing off their must-have beauty products. We've discovered everything from cult-favourites to hidden gems and we thought it would be rude not to share.

From skin care products to lip glosses, keep scrolling for a list of the Tik Tok-approved beauty products you need to try.

CeraVe Hydrating Cleanser

£9.72 £13.86 (30% off)

It may be one of the more basic beauty products but it’s efficient, effective and easy on your bank account. Fans are going crazy for this cleanser's ability to remove makeup, clear up acne scars and keep skin soft.

Olaplex No.3 Hair Perfector

£15.99 £32.00 (51% off)

Olaplex is having its spotlight moment, both on and off of social media. TikTokker's confirm that the collection of pro-grade hair-repairing treatments really do live up to the hype. If your hair is looking a little worse for wear then be sure to snap up the fan-favourite No.3 Hair Perfector. It reconstructs hair from within, repairing everything from split ends to broken, brittle and dry strands.

beautyblender Original

£14.45 £17.50 (18% off)

Ah, the classic beautyblender. It was only a matter of time before this one had its debut on the Tik Tok app. Loved for its cushiony texture, this iconic beauty tool is perfect for blending and buffing all your favourite makeup products.

PIXI Glow Tonic

£16.47 £19.42 (16% off)

The Pixi Glow Tonic has been popping up left, right and centre as skin care-obsessed Tik Tok users hail its exfoliating abilities. It’s all you need for a complexion that’s brighter, healthier and revived.

The Ordinary AHA 30% + BHA 2% Peeling Solution


It’s probably the most hyped beauty product on Tik Tok right now, not only for its incredible skin benefits but because it also high-key looks like a bloodbath. The chemical peeling exfoliator evens skin tone and texture and is great for fading acne scars. Be quick if you want to grab this for your collection, it's a sell-out!

Maybelline Superstay Active Wear Full Coverage 30 Hour Long-Lasting Liquid Foundation

£12.71 £14.12 (10% off)

Tik Tok videos have proven that just one layer of this stuff is enough to cheat your way to a filter-like complexion. Providing a full, flawless coverage and natural-looking colour, this is an affordable foundation to add to your collection.

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

£28.90 £34.07 (16% off)

You need to be quick if you want to try out this exfoliant from Paula's Choice - it's a guaranteed sell-out! TikTokker's swear by its ability to minimise pores, reduce fine lines and brighten skin.

Embryolisse Lait Creme Concentre

£8.35 £13.99 (41% off)

We’ve seen endless videos of seamless skin and a makeup base that lasts all day, and it’s all thanks to this miracle-working formula. Wave bye-bye to those pores and say hello to skin that's soft, hydrated and bursting with radiance.

Charlotte Tilbury Hollywood Flawless Filter


Charlotte Tilbury's Hollywood Flawless Filter was the talk of the town for months on TikTok, and it still is! Designed to give your skin a real-life filter, the sheer coverage formula is the ultimate primer-colour-corrector-foundation-highlighter hybrid.

Isle of Paradise Self Tanning Drops

£18.72 £22.08 (16% off)

Never worry about orange patches or streaks again, as the girls and boys over on Tik Tok have tried and tested this self-tanner and given it the stamp of approval. Arriving in three shades (light, medium and dark) and with a handy dropper applicator, you can achieve a natural, sun-kissed tan with ease.

Maybelline Lash Sensational Sky High Mascara

£10.99 £13.23 (17% off)

This Sky High Maybelline mascara has made quite the entrance on Tik Tok. It’s being championed for its ability to lift, lengthen and volumise your lashes for a falsie-like effect.

DIOR Addict Lip Maximizer Lip Plumper


Yes, this lip plumping gloss really works! The users of Tik Tok have tried and tested and we’ve seen how it provides a fuller, juicier pout in a matter of minutes.

Milani Supercharged Brightening Undereye Tint


Milani is an OG brand, so it's no surprise that TikTokker's are loving it. This brightening under-eye tint helps you cheat your way to awakened peepers, even after one too many late nights.

The Ordinary Multi-Peptide Lash & Brow Serum


Who doesn't want longer lashes and fluffier brows? The Ordinary recently released a peptide-powered lash and brow serum that boosts natural hair growth. TikTok users were the first to trial the formula and so far the results have been 10 out of 10 across the board.

Caudalie Beauty Elixir

£29.92 £36.00 (17% off)

Spritz this hydrating facial spray over skin and indulge in the instant cooling and refreshing results it has to offer. Tik Tok has shown us it’s the perfect way to wake up dull and dehydrated complexions and can be used throughout the day, even after makeup.

Skin Gym Rose Quartz Workout Set

£50.05 £65.00 (23% off)

You can’t escape facial rollers and gua sha stones on Tik Tok at the moment – the pretty marble designs catch your eye wherever you scroll. Designed to brighten, tighten and reduce puffiness, it’s no surprise that these skin tools are super popular.

Farsali Skin Tune Blur

£20.00 £20.50 (3% off)

Who needs a filter when you've got the Farsali Skin Tune Blur? The internet has been going crazy for this serum as it mimics the flawless skin finish of many social media filters. Pores are blurred, skin tone is evened and dark spots are brightened for a photo-ready canvas.

PIXI BeautifEYE Brightening Eye Patches

£18.72 £22.08 (16% off)

Another seriously aesthetically pleasing skin care product to add to your collection. These hydrogel eye patches are a saviour for fatigued eyes, and even come fully equipped with a spatula that makes application all the easier.

Bondi Sands SPF 50+ Coconut Body Sunscreen Lotion

£8.63 £10.18 (16% off)

This little gem from Bondi Sands is making its debut in all the skincare hauls on Tik Tok. SPF is vital all year round, not just when out frolicking in the sun! This formula supplies broad spectrum protection for your face and body, is water and sweat-resistant and never leaves your skin with a white cast or looking chalky.


£174.61 £209.00 (17% off)

You've probably seen this pretty pebble all over your social channels, not just on Tik Tok. It's the infamous Foreo Luna 3, an electric facial brush that really gets down and dirty so that you can flaunt a fresh and glowing complexion. Featuring a double-sided cleanser that removes sweat, dirt, oil and makeup from deep within your pores, it's the upgrade your skin care routine needs!

Glow Recipe Watermelon Glow Sleeping Mask


Fruity beauty has been all the rage this year, from oranges and apples to strawberries and yep, you guessed it, watermelon. Glow Recipe's Watermelon Glow Sleeping Mask has been a major hit among Tik Tok users, as it breathes life back into tired complexions overnight. Now that's what we call beauty sleep!

First Aid Beauty KP Bump Eraser Body Scrub With 10% AHA

£8.97 £11.00 (19% off)

Fed up with that 'strawberry' effect that appears after shaving. TikTok'ers have found just the remedy! This body scrub from First Aid Beauty is specially formulated for those that suffer with keratosis pilaris – a very common skin condition that shows up as tiny bumps and dry rough patches. Results aren't instant, but over time you'll notice softer, smoother and more even skin.

If these beauty products weren't already on your radar, they certainly are now. Whether you're scrambling to stock up on the goods or treating yourself to one or two suggestions, you can definitely jump on the #tiktokmademebuyit bandwagon!

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Carly Cochrane

Written by Carly Cochrane

As the Senior Content Editor for Cosmetify, Carly is the go-to for all the latest (and greatest) beauty tips, tricks and trends. With over six years of experience in the industry, she knows all the ins-and-outs when it comes to health, beauty and wellbeing. 

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