Maybelline New York are America’s number one, world-famous cosmetics brand, that offer an impeccable range of makeup products and nail varnishes, that will effortlessly enhance your natural beauty, whilst working to boost self-confidence and style.

Maybelline was founded in 1915 by a 19 year-old entrepreneur, Tom Lyle Williams, who saw a gap in the market for eye makeup, afterhis sister used only a combination of petroleum jelly and coal dust to darken her eyes – and did you know, he named Maybelline after his sister, Mabel too!

Known for their on-trend expertise and technically-advanced formulas, they have provided us with modern makeup innovations that capture both the heart of city glamour, with a cool and urban edge.

With over 200 products on offer, including skin-smoothing foundations, magnifying mascaras, lusciously-pigmented lipsticks and more, you can browse an astonishing array of formulas at an affordable price – it’s the best of both worlds.

Find your makeup must-haves and create show-stopping looks with ease with Maybelline.

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