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Top 20 Cruelty-Free Makeup Brands

By Hannah Liddle and Rebecca Jenkinson - 9 months ago | Updated
8 products on blue background

It’s safe to say that veganism is everywhere, especially with more and more people testing the waters each Veganuary. In fact, more of us are swapping mayo for smashed avo, trying the latest oat milk to hit the market and ditching bacon for fakon.

However, it’s easy to become lazy when it comes to checking if your fave lipstick and mascara are cruelty-free. Cosmetics aren’t always labelled clearly, and big-name brands aren’t required to tell you whether or not they test on animals, which makes it incredibly difficult to differentiate the good from the bad. And let's face it, it is an effort.

As always, we want to make things a little easier for you. That's why we’ve compiled a list of 20 cruelty-free brands and a few of our fave products, so the next time you’re about to make a big beauty buy you can do so with a clear conscience.

bareMinerals logo

1.bareMinerals

bareMinerals offer a variety of high-end synthetic, cruelty-free makeup brushes, as well as cruelty-free eyeliners, foundations and lipsticks. They have also excluded other nasties from their ingredient lists, including parabens and phthalates.

Favourite products:

bareMinerals Original Loose Powder Foundation SPF 15

bareMinerals Original Loose Powder Foundation SPF 15

£23.20 £29.00 (20% off)
bareMinerals Performance Foundation Brush

bareMinerals Performance Foundation Brush

£20.00 £25.00 (20% off)
Illamasqua logo

2.Illamasqua

A firm believer in ‘beauty not brutality’, Illamasqua is accredited by PETA and has been since their launch in 2008. They will never test on animals, nor will they work with other companies who do. Their vegan range consists of over 100 products and they’re all fabulous!

Favourite products:

Illamasqua Loaded Lip Polish

Illamasqua Loaded Lip Polish

£13.42 £15.79 (16% off)
Illamasqua Beyond Powder

Illamasqua Beyond Powder

£24.76 £27.20 (9% off)
Anastasia Beverly Logo

3. Anastasia Beverly Hills

While some products from Anastasia Beverly Hills contain beeswax or honey, the brand as a whole is cruelty-free. But fear not – if you’re vegan, you’ll be pleased to hear that you can still use many cult favourites like Brow Wiz and Dipbrow Pomade, to name a few.

Favourite products:

Anastasia Beverly Hills Brow Wiz

Anastasia Beverly Hills Brow Wiz

£14.59 £23.00 (37% off)
Anastasia Beverly Hills Dipbrow Pomade

Anastasia Beverly Hills Dipbrow Pomade

£11.34 £20.99 (46% off)
charlotte tilbury logo

4.Charlotte Tilbury

Charlotte Tilbury does not test on animals, nor do any of the brand’s third parties. The brand is all about flawless, fabulous and friendly products, darling. You'll find a huge vegan range, which includes the coveted Magic Foundation and Hot Lips lipstick.

Favourite products:

Charlotte Tilbury Hollywood Flawless Filter

Charlotte Tilbury Hollywood Flawless Filter

£34.00
Charlotte Tilbury Charlotte's Jewel Lips

Charlotte Tilbury Charlotte's Jewel Lips

£22.00
The Ordinary logo

5. The Ordinary

The Ordinary started as a skincare brand on a mission to strip back unnecessary packaging and misleading ingredients, and now they stock a minimalistic range of makeup. They’re all about creating products with integrity, and that includes not testing on animals.

Favourite products:

The Ordinary Serum Foundation

The Ordinary Serum Foundation

£6.25 £6.50 (4% off)
The Ordinary High Spreadability Fluid Primer

The Ordinary High Spreadability Fluid Primer

£7.46 £7.75 (4% off)
stila logo

6. Stila

Stila distinctly states on their website that they do not test any of their products on animals, and they don’t ask any others to do so on their behalf. Stila hold a strong commitment to providing people all over the world with the highest quality and safest beauty products, without encouraging any form of animal testing.

Favourite products:

Stila One Step Correct

Stila One Step Correct

£22.67 £28.00 (20% off)
Stila Stay All Day Waterproof Liquid Eyeliner

Stila Stay All Day Waterproof Liquid Eyeliner

£14.13 £17.00 (17% off)
LA Girl Article Logo

7. L.A. Girl

Made for the beauty obsessed, L.A. Girl offer luxury cosmetics without a luxury price tag. They carry everything you need for neutral to bold looks, from brushes and pigmented eyeshadows to skin-illuminating powders, and they do it all without testing on animals or selling their products where animal testing is required!

Favourite products:

L.A. Girl Pro.Setting Matte Finish Spray

L.A. Girl Pro.Setting Matte Finish Spray

£5.32 £6.00 (12% off)
L.A. Girl Gloss Topper

L.A. Girl Gloss Topper

£4.22 £5.00 (16% off)
urban decay logo

8. Urban Decay

Both PETA and Leaping Bunny certified, Urban Decay is proudly a cruelty-free brand. They’re constantly on the lookout for ways to improve their products and make them all vegan, but for now they have a vast selection of vegan products – including their All Nighter Liquid Foundation, yay!

Favourite Products:

Urban Decay All Nighter Liquid Foundation

Urban Decay All Nighter Liquid Foundation

£24.80 £31.00 (20% off)
Urban Decay Eyeshadow Primer Potion

Urban Decay Eyeshadow Primer Potion

£9.75 £19.50 (50% off)
Milk Makeup Logo

9. Milk Makeup

Making waves in the beauty industry, Milk Makeup boast clean, vegan and cruelty-free products. This includes everything from mascaras to day creams. Each product contains a nourishing, skin-loving formulation which is housed in sleek, cool packaging. Definitely a must in any makeup bag.

Favourite Products:

Milk Makeup Lip + Cheek

Milk Makeup Lip + Cheek

£16.50
Milk Makeup KUSH High Volume Mascara

Milk Makeup KUSH High Volume Mascara

£13.00
Fenty Beauty Logo

10. Fenty Beauty

Everyone loves the Fenty Beauty product range and it’s not hard to see why. Not only is it made by the global megastar Rihanna, but it’s also entirely cruelty-free. Their ground-breaking and diverse range of products are suitable for all styles, all skin tones and all skin types.

Favourite Products:

Fenty Beauty Gloss Bomb Universal Lip Luminizer

Fenty Beauty Gloss Bomb Universal Lip Luminizer

£15.30 £18.00 (15% off)
Fenty Beauty Match Stix Matte Skinstick

Fenty Beauty Match Stix Matte Skinstick

£17.85 £21.00 (15% off)
theBalm article logo

11. theBalm

Cruelty-free as well as paraben-free, theBalm is built on a philosophy of ‘beauty in five minutes’ to give busy women the tools to feel and look glamorous quickly with their multifunctional makeup products.

Favourite Products:

theBalm Autobalm DAY2NITE Shadows On The Go

theBalm Autobalm DAY2NITE Shadows On The Go

£18.77 £22.08 (15% off)
theBalm Balm Desert Bronzer/Blush

theBalm Balm Desert Bronzer/Blush

£14.13 £16.62 (15% off)
ICONIC London article logo

12. ICONIC London

Featuring in the likes of Vogue and used by Kim Kardashian herself, this bedroom start-up delivers Instagram-worthy results. Not only are they cruelty-free, over half their range is free of animal products as well!

Favourite Products:

ICONIC London Sheer Blush

ICONIC London Sheer Blush

£20.00
ICONIC London Triple Precision Brow Definer

ICONIC London Triple Precision Brow Definer

£21.62
beauty-blender logo

13. BeautyBlender

To apply all your favourite complexion products, you need the best makeup tool. That’s where beautyblender come in. Their cruelty-free beauty sponges have taken the cosmetic world by storm, as they help buff, blend and bounce your makeup to perfection. It’s suitable for both beginners and pros as it provides an even and streak-free coverage.

Favourite Products:

Beautyblender Original

Beautyblender Original

£13.63 £17.50 (23% off)
beautyblender Blendercleanser Liquid

beautyblender Blendercleanser Liquid

£9.88 £16.00 (39% off)
Burt's Bees article logo

14. Burt's Bees

Carrying mostly products that are SLS, paraben and petrochemical free, Burt’s Bees is one of the leading natural skincare and makeup brands in the world, and they’re cruelty-free to boot.

Favourite Products:

Burt's Bees Lip Shimmer

Burt's Bees Lip Shimmer

£5.39
Burt's Bees Just Picked Lip Balm Gift Set

Burt's Bees Just Picked Lip Balm Gift Set

£9.30 £11.62 (20% off)
Chantecaille Logo

15. Chanetcaille

Not only is Chanetcaille cruelty-free with a large range of vegan-friendly products, but it’s also free from other undesirable ingredients, such as phthalates, mineral oil, petrolatum and palm oil. As well as beautiful makeup products they also have a wide range of luxury skin care formulas on offer. Win-win if you ask us!

Favourite Products:

Chantecaille Longest Eyelash Faux Cils Mascara

Chantecaille Longest Eyelash Faux Cils Mascara

£53.55 £64.00 (17% off)
Chantecaille Future Skin Foundation

Chantecaille Future Skin Foundation

£49.95 £75.00 (34% off)
Inglot article logo

17. Inglot Cosmetics

This brand is so good that they’re constantly involved with fashion shows, Broadway shows and celebrity makeup lines! Even better, they’re on PETA’s list of cruelty-free brands and 60% of their products are vegan.

Favourite Products:

Inglot Cosmetics Rosie For Inglot Copper Ambition Eyeshadow Palette

Inglot Cosmetics Rosie For Inglot Copper Ambition Eyeshadow Palette

£24.05 £32.00 (25% off)
Inglot Cosmetics HD Lip Tint Matte

Inglot Cosmetics HD Lip Tint Matte

£14.87 £17.50 (16% off)
Milani article logo

18. Milani

Cruelty-free doesn’t have to break the bank. Milani delivers high-quality products at drugstore prices without any animal testing, and they also have a number of vegan beauty products available.

Favourite Products:

Milani Rose Blush

Milani Rose Blush

£10.80 £13.00 (17% off)
Milani Supercharged Brightening Undereye Tint

Milani Supercharged Brightening Undereye Tint

£10.80 £13.50 (20% off)
Pixi article logo

19. Pixi

On a mission to bring out everyone’s natural beauty, PIXI offer cruelty-free makeup as well as super effective, multitasking skincare products.

Favourite Products:

PIXI +Rose Lip Nourisher

PIXI +Rose Lip Nourisher

£8.15 £9.58 (15% off)
PIXI Promise Shapeshifter Contour Palette

PIXI Promise Shapeshifter Contour Palette

£16.25 £20.00 (19% off)
Sigma Beauty article logo

20.Sigma Beauty

Famous firstly for their affordable yet stylish makeup brushes, Sigma Beauty also offer eyeshadow, lipstick and more. The cherry on top? Not only is everything cruelty-free, it’s also vegan-friendly!

Favourite Products:

Sigma Beauty Elite Essential Trio Brush Set

Sigma Beauty Elite Essential Trio Brush Set

£28.16
Sigma Beauty Brush Cleanser Trio

Sigma Beauty Brush Cleanser Trio

£34.19

Though these brands are cruelty-free, it doesn’t necessarily mean they’re vegan. However, lots of cruelty-free brands carry vegan ranges, so if you are looking for vegan products, then take a browse at our Best Vegan Beauty Products for Veganuary.

And if you don't want to stop at your makeup, then discover our Top Cruelty-free Haircare Brands and make your whole morning routine a cruelty-free operation..

Hannah Liddle

Written by Hannah Liddle

Hannah has worked as a writer for over four years and knows beauty, skincare and makeup like the back of her hand.

Rebecca is a content writer with over three years’ experience and a keen interest in cosmetics. Cosmetify allows her to combine her blogging skills with her passion for beauty.

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