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Top 10 Cruelty-Free Makeup Brands

By Hannah Liddle - 2 years ago | Updated
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It’s safe to say that veganism is everywhere. More and more people are swapping mayo for smashed avo, trying the latest oat milk to hit the market and ditching their bacon for fakon. In fact, Quorn reported an unprecedented sales performance in 2017 with a 16% increase. Tesco is now carrying a vegan range, which is delicious by the way, and Wagamama has a meat-free menu.

However, it’s easy to become lazy when it comes to checking if your fave lippy and mascara are cruelty-free. Cosmetics aren’t always labelled clearly and big-name brands aren’t required to tell you whether or not they test on animals, which makes it incredibly difficult to differentiate the good from the bad. And let's face it, it is an effort. As always, I want to make things a little easier for you. That's why I’ve compiled a list of 10 cruelty-free brands, so the next time you’re about to make a big beauty buy you can do so with a clear conscience.

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Though their natural-haired brushes are made from goat and pony hair, no animals are harmed when these products are made. They offer a variety of high-end synthetic brushes for those who don’t wish to use their animal-haired ones, and everything else is cruelty-free too, from their eyeliners to their lippies.

Favourite product: Original Foundation SPF15.

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A firm believer in ‘beauty not brutality’, Illamasqua is accredited by PETA and has been since their launch in 2008. They will never test on animals, nor will they work with other companies who do. Their vegan range consists of over 100 products and they’re all fabulous!

Favourite product: Illamasqua Lipstick in 'Underworld'.

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3. Anastasia Beverly Hills

While some products from Anastasia Beverly Hills contain beeswax or honey, the brand as a whole is cruelty-free. But fear not – if you’re vegan, you’ll be pleased to hear that you can still use many cult favourites like the Brow Wiz, Beauty Express and Metallic Luster Liner to name a few.

Favourite product: Brow Wiz.

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Bespoke, couture, ultra-luxurious and animal-free, By Terry offers the best of both worlds. They haven’t tested on our fluffy friends for years and recently announced they are still cruelty-free – hoorah!

Favourite product: Glow Expert Duo Stick.

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5.Charlotte Tilbury

Charlotte Tilbury does not test on animals, nor do any of the brand’s third parties. The brand is all about quality, flawless, fabulous and friendly products. You'll find a huge vegan range which includes the coveted Magic Foundation and Hot Lips lipstick.

Favourite product: Hollywood Flawless Filter Primer and Highlighter Hybrid.

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6. NYX

Affordable and accessible, many wonder whether NYX is a cruelty-free brand or not. Well, the answer is yes! NYX and their partnering companies are completely loyal to animal welfare and they have a vegan range too – offering everything from BB cream to eye palettes and even nail varnish.

Favourite product: Soft Matte Metallic Lip Cream in 'Paris'.

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7. Stila

Stila distinctly states on their website that they do not test any of their products on animals, and they don’t ask any others to do so on their behalf. Stila hold a strong commitment to providing women all over the world with the highest quality and safest beauty products, but that doesn’t mean they encourage any form of animal testing.

Favourite product: Magnificent Metals Glitter & Glow Liquid Eye Shadow.

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8. Benefit

Benefit undertake thorough ingredient examination to ensure their ingredients have never been tested on animals. Though human safety and high quality is the top of their priority, testing on animals is never deemed necessary.

Favourite product: Gimme Brow.

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9. 3INA

They’re hip, young, cool and obviously cruelty-free. With a commitment to sustainability, this bad-ass brand is not only pro-animal but super eco- and ethically-conscious. Boasting sustainable practices and packaging, this brand is setting the standard for what it means to be wholesome and awesome.

Favourite product: The Longwear Lipstick.

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10. Urban Decay

Both PETA and Leaping Bunny certified, Urban Decay is proudly a cruelty-free brand. They’re constantly on the lookout for ways to improve their products and make them all vegan, but for now they have a vast selection of vegan products – including their Troublemaker Mascara, yay!

Favourite Product: Moondust Palette.

Though these brands are cruelty-free, it doesn’t necessarily mean they’re vegan. However, cruelty-free brands pretty much always carry vegan ranges, so if you are looking for vegan products, then make these brands your go-to! And if you don't want to stop at your makeup, then discover our Top 10 Cruelty-free Haircare Brands and make your whole morning routine a cruelty-free operation.

Hannah Liddle

Written by Hannah Liddle

A firm believer that dehydration is a character flaw and good skin starts from within. Hyaluronic acid is her saviour too though.