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Top 20 Cruelty-Free Makeup Brands

By Hannah Liddle and Rebecca Jenkinson - 5 months ago | Updated
8 products on blue background

It’s safe to say that veganism is everywhere, especially with more and more people testing the waters with Veganuary. In fact, more of us are swapping mayo for smashed avo, trying the latest oat milk to hit the market and ditching bacon for fakon.

However, it’s easy to become lazy when it comes to checking if your fave lippy and mascara are cruelty-free. Cosmetics aren’t always labelled clearly, and big-name brands aren’t required to tell you whether or not they test on animals, which makes it incredibly difficult to differentiate the good from the bad. And let's face it, it is an effort.

As always, we want to make things a little easier for you. That's why we’ve compiled a list of 20 cruelty-free brands and a few of our fave products, so the next time you’re about to make a big beauty buy you can do so with a clear conscience.

bareMinerals logo

1.bareMinerals

bareMinerals offer a variety of high-end synthetic, cruelty-free makeup brushes, as well as cruelty-free eyeliners, foundations and lipsticks. They have also excluded other nasties from their ingredient lists, including parabens and phthalates.

Favourite products:

bareMinerals Original Loose Mineral Foundation SPF 15

bareMinerals Original Loose Mineral Foundation SPF 15

£18.95
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bareMinerals Performance Foundation Brush

bareMinerals Performance Foundation Brush

£17.40
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Illamasqua logo

2.Illamasqua

A firm believer in ‘beauty not brutality’, Illamasqua is accredited by PETA and has been since their launch in 2008. They will never test on animals, nor will they work with other companies who do. Their vegan range consists of over 100 products and they’re all fabulous!

Favourite products:

Illamasqua Lipstick

Illamasqua Lipstick

£15.99
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Illamasqua Beyond Powder

Illamasqua Beyond Powder

£16.90
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Anastasia Beverly Logo

3. Anastasia Beverly Hills

While some products from Anastasia Beverly Hills contain beeswax or honey, the brand as a whole is cruelty-free. But fear not – if you’re vegan, you’ll be pleased to hear that you can still use many cult favourites like Brow Wiz and Dipbrow Pomade to name a few.

Favourite products:

Anastasia Beverly Hills Brow Wiz

Anastasia Beverly Hills Brow Wiz

£23.00
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Anastasia Beverly Hills Dipbrow Pomade

Anastasia Beverly Hills Dipbrow Pomade

£19.00
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charlotte tilbury logo

4.Charlotte Tilbury

Charlotte Tilbury does not test on animals, nor do any of the brand’s third parties. The brand is all about flawless, fabulous and friendly products darling. You'll find a huge vegan range which includes the coveted Magic Foundation and Hot Lips lipstick.

Favourite products:

Charlotte Tilbury Hollywood Flawless Filter

Charlotte Tilbury Hollywood Flawless Filter

£30.00
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Charlotte Tilbury Charlotte's Jewel Lips

Charlotte Tilbury Charlotte's Jewel Lips

£16.50
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NYX logo

5. NYX

Affordable and accessible, lots of beauty fans wonder whether NYX is a cruelty-free brand or not. Well, the answer is yes! NYX and their partnering companies are completely loyal to animal welfare and they have a vegan range too – offering everything from BB cream to eye palettes and even nail varnish.

Favourite products:

NYX Professional Makeup Soft Matte Metallic Lip Cream

NYX Professional Makeup Soft Matte Metallic Lip Cream

£5.60
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NYX Professional Makeup Matte Bronzer

NYX Professional Makeup Matte Bronzer

£7.20
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stila logo

6. Stila

Stila distinctly states on their website that they do not test any of their products on animals, and they don’t ask any others to do so on their behalf. Stila hold a strong commitment to providing people all over the world with the highest quality and safest beauty products, but that doesn’t mean they encourage any form of animal testing.

Favourite products:

Stila Glitter & Glow Liquid Eyeshadow

Stila Glitter & Glow Liquid Eyeshadow

£14.40
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Stila Luxe Eyeshadow Palette After Hours

Stila Luxe Eyeshadow Palette After Hours

£38.40
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3ina logo

7. 3INA

They’re hip, young, cool and obviously cruelty-free. With a commitment to sustainability, this bad-ass brand is not only pro-animal but super eco- and ethically-conscious. Boasting sustainable practices and packaging, this brand is setting the standard for what it means to be wholesome and awesome.

Favourite products:

3INA Brow Pencil

3INA Brow Pencil

£11.95
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3INA 3 In 1 Foundation

3INA 3 In 1 Foundation

£8.58
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urban decay logo

8. Urban Decay

Both PETA and Leaping Bunny certified, Urban Decay is proudly a cruelty-free brand. They’re constantly on the lookout for ways to improve their products and make them all vegan, but for now they have a vast selection of vegan products – including their All Nighter Liquid Foundation, yay!

Favourite Products:

Urban Decay All Nighter Liquid Foundation

Urban Decay All Nighter Liquid Foundation

£23.60
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Urban Decay Eyeshadow Primer Potion

Urban Decay Eyeshadow Primer Potion

£15.60
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Milk Makeup Logo

9. Milk Makeup

Making waves in the beauty industry, Milk Makeup boast clean, vegan and cruelty-free products. This includes everything from mascaras to face creams. Each product contains a nourishing, skin-loving formulation which is housed in sleek, cool packaging. Definitely a must in any makeup bag.

Favourite Products:

Milk Makeup Lip + Cheek

Milk Makeup Lip + Cheek

£16.50
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Milk Makeup KUSH High Volume Mascara

Milk Makeup KUSH High Volume Mascara

£13.00
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Fenty Beauty Logo

10. Fenty Beauty

Everyone loves the Fenty Beauty product range and it’s not hard to see why. Not only is it made by the global megastar Rihanna, but it’s also entirely cruelty-free. Their ground-breaking and diverse range of products are suitable for all styles, all skin tones and all skin types.

Favourite Products:

Fenty Beauty Gloss Bomb Universal Lip Luminizer

Fenty Beauty Gloss Bomb Universal Lip Luminizer

£17.00
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Fenty Beauty Match Stix Matte Skinstick

Fenty Beauty Match Stix Matte Skinstick

£21.00
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hourglass logo

11. Hourglass

Discover luxury cruelty-free makeup products at Hourglass. Their chic packaging matches their luxe formulations which makes applying your makeup a daily treat. Whether you want a natural look or something glam, they have everything you need under one roof. We particularly love the glowing Ambient Lighting Palette.

Favourite Products:

Hourglass Veil Mineral Primer

Hourglass Veil Mineral Primer

£14.40
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Hourglass Ambient Lighting Palette

Hourglass Ambient Lighting Palette

£48.80
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too faced logo

12. Too Faced

From lavish eyeshadow palettes to long-wearing primers, this cruelty-free makeup brand has everything you need to update your makeup bag. Making the swap to cruelty-free alternatives doesn’t have to be hard when you’ve got a brand like Too Faced on hand to help.

Favourite Products:

Too Faced Hangover Primer

Too Faced Hangover Primer

£11.20
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Too Faced Better Than Sex Waterproof Mascara

Too Faced Better Than Sex Waterproof Mascara

£9.60
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beauty-blender logo

13. BeautyBlender

To apply all your favourite complexion products, you need the best makeup tool. That’s where beautyblender come in. Their cruelty-free beauty sponges have taken the cosmetic world by storm, as they help buff, blend and bounce your makeup to perfection. It’s suitable for both beginners and pros as it provides an even and streak-free coverage.

Favourite Products:

Beautyblender Original

Beautyblender Original

£13.60
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Beautyblender Body Blender

Beautyblender Body Blender

£22.00
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becca logo

14. Becca

Get your hands on gorgeous makeup goodies from Becca. Their cruelty-free range of products consists of glow-boosting highlighters, flawless foundations and shimmering blushers. Loved by beauty editors and influencers alike, this is one cruelty-free brand we simply can’t get enough of.

Favourite Products:

Becca Ever Matte Poreless Priming Perfector

Becca Ever Matte Poreless Priming Perfector

£14.00
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Becca Mineral Blush

Becca Mineral Blush

£24.00
Go To Store
Chantecaille Logo

15. Chanetcaille

Not only is Chanetcaille cruelty-free with a large range of vegan-friendly products, but it’s also free from other undesirable ingredients, such as phthalates, mineral oil, petrolatum and palm oil. As well as beautiful makeup products they also have a wide range of luxury skin care formulas on offer. Win-win if you ask us!

Favourite Products:

Chantecaille Longest Eyelash Faux Cils Mascara

Chantecaille Longest Eyelash Faux Cils Mascara

£62.00
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Chantecaille Lip Chic

Chantecaille Lip Chic

£23.10
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Elf logo

17. e.l.f Cosmetics

This long-standing beauty brand are an affordable option when it comes to find cruelty-free makeup alternatives. That doesn’t mean the formulas are anything less than top quality though. In fact, they have a plethora of forward-thinking products that help you achieve effortless and gorgeous makeup looks in an instant.

Favourite Products:

e.l.f. Cosmetics Lip Plumping Gloss

e.l.f. Cosmetics Lip Plumping Gloss

£5.99
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e.l.f. Cosmetics Makeup Mist & Set Clear Spray

e.l.f. Cosmetics Makeup Mist & Set Clear Spray

£4.50
Go To Store
dose of colors logo

18. Dose of Colors

Recognised by PETA and Leaping Bunny, this is one cruelty-free brand to keep an eye on. They deliver colourful and diverse makeup products that are easy to use and suitable for every type of beauty buff who wants to experiment with their look. Plus, they have a mega range of shades and colours to suit every skin tone and skin type.

Favourite Products:

Dose of Colors Meet Your Hue Foundation

Dose of Colors Meet Your Hue Foundation

£15.00
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Dose of Colors Satin Lipstick

Dose of Colors Satin Lipstick

£8.45
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IT Cosmetics Logo

19. IT Cosmetics

Another brand certified by PETA is IT Cosmetics. Combining skincare and makeup they have created a hybrid brand that helps you feel comfortable in your own skin. They’ve even developed a range of skin-loving makeup products that help cover redness, hyperpigmentation, blemishes and more.

Favourite Products:

IT Cosmetics Bye Bye Pores Face Powder

IT Cosmetics Bye Bye Pores Face Powder

£24.00
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IT Cosmetics Mini CC Cream

IT Cosmetics Mini CC Cream

£11.20
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melt cosmetics logo

20. Melt Cosmetics

Melt Cosmetics are also Leaping Bunny certified and have confirmed none of their suppliers or any third-parties test on animals. They have a range of fun, flirty and fabulous products that deliver bold colours that are perfect for experimenting with. Finesse your signature style or push the boundaries finding a new look for every day of the week.

Favourite Products:

Melt Cosmetics Rust Palette

Melt Cosmetics Rust Palette

£49.00
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Melt Cosmetics Undertone Noods Lipstick

Melt Cosmetics Undertone Noods Lipstick

£15.00
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Though these brands are cruelty-free, it doesn’t necessarily mean they’re vegan. However, lots of cruelty-free brands carry vegan ranges, so if you are looking for vegan products, then take a browse at our Best Vegan Beauty Products for Veganuary.

And if you don't want to stop at your makeup, then discover our Top Cruelty-free Haircare Brands and make your whole morning routine a cruelty-free operation..

Hannah Liddle

Written by Hannah Liddle

Hannah has worked as a writer for over four years and knows beauty, skincare and makeup like the back of her hand.

Rebecca is a content writer with over three years’ experience and a keen interest in cosmetics. Cosmetify allows her to combine her blogging skills with her passion for beauty.