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The clues in the name with this Aveda creation, which fuses the brand's famously natural approach with curl-intensifying brilliance.
Thanks to infusions of both wheat protein and organic aloe, this is a styling crème that's every bit as good for hair as it is transformative to its all-round aesthetic. The 95% naturally-derived ingredients list is gentle enough for regular use, while distinctive blend of organic lemon, geranium, bergamot and other pure essences, blended together into the brand's own Pure-Fume™ aroma, serves as a further instance of Aveda's nature-first approach.
Except this is, of course, a curl enhancer above everything else, meaning that it's single greatest benefit is its excellence at forming gorgeous shape in hair that lends itself to that little extra lift.
Aveda Be Curly Curl Enhancer will help those with curly or wavy and straight hair hoping to achieve curly and shiny hair.
This Be Curly Curl Enhancer from Aveda contains panthenol which helps to strengthen hair.
"Our one of a kind formula intensifies curl, combats frizz and boosts shine on curly or wavy hair. Key infusions of wheat protein and organic aloe bring a host of nurturing benefits, even as the styling creme works to systematically boost and lift your locks."
How To Use
- Apply Aveda Be Curly Curl Enhancer to towel-dried hair
- Begin drying, either with a diffuser or a hairdryer, adding more product if needed while hair remains damp
- Once hair is completely dry, apply more product to finalise the style and add definition to your curls
Noted environmentalist Horst Rechelbacher put his ethics into practice when he created Aveda, the brand that always looks to the traditional, natural solution. By tapping into the raw potential of flower and plant essences, the brand redefines cosmetics for the modern world.
Water\Aqua\Eau, Cetearyl Alcohol, Cetyl Alcohol, Phenyl Trimethicone, Linum Usitatissimum (Linseed) Seed Extract, Althaea Officinalis (Marshmallow) Root Extract, Aloe Barbadensis Leaf Juice, Behentrimonium Chloride, Hydrolyzed Wheat Protein, Panthenol, Quaternium-95, Polyquaternium-11, Glycerin, Tocopherol, Propanediol, Fragrance (Parfum), Geraniol, Linalool, Amyl Cinnamal, Citronellol, Limonene, Maltodextrin, Phenoxyethanol.
Please be aware that ingredients may change or vary from time to time so please refer to product packaging for the most up to date list.
- Delivery & Returns
Standard Delivery (2-3 working days)
Order before 3pm Monday to Friday and Selfridges will deliver by 8pm within 3 working days. Allow more time for AB postcodes and remote areas. All purchases can be fully tracked.
If you have a change of heart about this Be Curly Curl Enhancer from Aveda, Selfridges offer a 28 day returns policy for unused, unopened products providing original seals intact. See their full returns policy for further info and any excluded product types.