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Sure has been the world's most popular deodorant brand since the early 1900s and still holds that title today.

Originally launching under the name Rexona, the deodorant hit the shelves in 1908 on a mission to provide customers with effective ingredients that smelt good. Over the years, the brand continued to expand across the globe and can now be found under the names, Rexena, Shield, Degree or Sure.

Designed to work as hard as you do, Sure is dedicated to providing superior performance that won't let you down. Intense research into sweat protection has led them to create the best technology in the business, so you can rest assured that you'll be fresh 24/7 - whether you're hiking, running for a bus or heading out on your first date.

Backed by the likes of survivalist Bear Grylls, cricketer Andrew Flintoff and the All Blacks, it's the deodorant brand that's a household name.

Why We Like Sure

"Sure are a household brand we all know and love. Their reliable anti-perspirants and deodorants keep you fresh, dry and smelling great all day long. Keep sweat at bay with their expert sprays, roll-ons and cream sticks. However you prefer to apply your deodorant they have a formula and a refreshing aroma to suit your needs."

Rebecca Jenkinson

Written by Rebecca Jenkinson, Beauty Writer

Where is the best place to buy Sure products online?

Sure products can be bought online in the UK from Chemist Direct, Amazon, Beauty Base and more. Their products are also sold by Boots.

Frequently Asked Questions about Sure

Is alcohol an ingredient in any of their products?

Many of Sure products are alcohol-free. Use our site filters to find them quickly and easily.


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