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Empower yourself to create any hairstyle you desire with Aveda Men Pure-Formance Grooming Clay.
This clay gives you a strong yet pliable hold in a matte finish, thanks to the lightweight micro-fibres that allow for firm control without weighing down your style. Suitable for styling with a comb as well as your fingers, this Pure-formance Grooming Clay also adds thickness, texture and define to your hair so it looks full and healthy.
Enjoy the rich, spicy scent of kunzea, citrus, spearmint, vetiver and lavender that this clay is infused with, for a refreshing fragrance and a gorgeous look that lasts all day.
Written by Gabriella Buckner, Beauty Editor
Hair Type: Formulated for all hair types
Hair Benefit: Thickening/volumising, shine
Hair Concern: Dry
Formulated without: Contains no animal derived ingredients.
Good to know: This product is cruelty free.
Made In: The USA
If you're looking to support healthy scalp and hair and to strengthen hair quality then the vitamin e contained in this hair styling product provides a great solution. There is also kaolin contained in this item which helps to absorb excess oil from the scalp and to break down product build-up.
What does Aveda say?
"A clay that gives youstrong hold and matte texture so you can create styles with the wow-factor."
How long will it last?
About one month.
How do you use it?
- Work a small amount of clay between your hands
- Apply evenly through your damp or dry hair and style as desired
Aveda is a perfect fusion of its influences, which take in traditional herbal remedies and the longstanding art of Ayurveda. By offering a thoroughly 21st-century spin on time-honoured approaches, the brand marries hard-won wisdom with some of the latest cosmetic techniques.
Can I be alerted when Aveda Men Pure-Formance Grooming Clay goes on sale?
Get alerted when there’s an Aveda sale by signing up for a price alert (tap the ‘get price alert’ button on this page).
Does Aveda have products other than Hair Care?
Yes, head to our brand page to see their product ranges across Skin Care, Body Care and Sun Protection.
Is the Aveda Men Pure-Formance Grooming Clay Hair Care product cruelty-free/vegan-friendly?
This Aveda Hair Care product is 100% vegan with no ingredients derived from animals.
Delivery & Returns
Products over £38.00 qualify for free standard delivery with Cloud10Beauty, otherwise there is a charge of £4.50 with orders usually arriving within 1-4 days of dispatch. Express/Next day delivery option available. Shipping available to UK addresses only.
This retailer has a 14 day return policy, see checkout for up-to-date conditions.