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Why We Like blinc
"The founders of blinc were spot-on when they recognized a gap in the market for mascara that was both super long-wearing and didn't need harsh scrubbing to remove like a waterproof mascara. We love how their innovative tubing mascara suits a busy, active woman, keeping her looking fabulous whilst she goes about her day."
Written by Gabriella Buckner, Beauty Editor
As you may have guessed, the name blinc is inspired by the eyes. Since the eyes are a focal point when it comes to makeup, the brand has made it their mission to provide women with flawless beauty surrounding this area of the face.
Founded in 1999, the brand set out to create the perfect mascara, and it's never looked back since. Despite the number of cosmetic brands before blinc, none of them had solved the clumping, flaking and running issues associated with mascara. Research by blinc pointed to one factor: all traditional mascaras were oil-based.
As all clever brands do, blinc took a different approach, introducing to the world its "tube-forming” mascara technology. In addition to solving the problems surrounding mascara, women no longer had to use makeup remover or choose between long wear and ease of removal because blinc delivered both.
Today, blinc has helped consumers through tears of joy to summer vacations in resort pools. Their innovative products now include the Liquid Eyeliner, the Eyebrow Mousse and the Heated Lash Curler to name a few.
Feel at ease knowing that you can easily remove your makeup or do anything without affecting your stunning look.