Ivy Bears

Ivy Bears

Ivy Bears is known for turning everyday nutrition into fun, functional gummy bear format - so hair and beauty support feels easy to keep up with.

Behind the IvyBears name is a clear story: IvyBears began as a vision to take supplements to the next level by making them delicious and simple to enjoy, with the brand positioning itself as a global healthcare option. From this idea, the brand delivers healthy ingredients in a sweet and functional gummy bear experience, aiming to support “strength, glow and growth” in the hair category. The brand also states it is controlled and approved by the German federal ministry of food & health, and highlights its focus on natural proven ingredients with a fruity taste.

When it comes to hero choices, Ivy Bears is especially recognised for hair-focused routines in supplement form. For example, the brand promotes hair vitamins and positions them as a go-to option for supporting healthy hair growth and improving hair structure. It also has targeted options across wellbeing, including products that speak to women’s and men’s needs, as well as mood and recovery moments.

In key product categories, Ivy Bears centres on supplements with clear beauty-led goals: hair vitamins, vibrant skin support (including collagen-related positioning), and wellbeing categories such as restful sleep and stress relief. Popular examples include IVYBEARS VIBRANT SKIN, IVYBEARS WOMEN’S HAIR, and IVYBEARS RESTFUL SLEEP - each designed as a simple, daily gummy format alongside beauty priorities.