One afternoon back in 1977, Paolo Porodi realised he had been into several hair salons across Italy and noticed one thing; there didn’t seem to be a way for the women to dry their hair effectively. Being a smart entrepreneur he seized the opportunity to create the hairdryer, an item so commonplace in every day life that it seems strange that we once lived without it.

The team of young professionals working at Parlux began working on a product that would revolutionise the industry forever; the Superturbo 1500 was an instant success in the hair industry due to its obvious simplicity, efficiency and innovation in the market. The product was the benchmark for Parlux’s success and became the springboard for expansion.

Since then, Parlux have moved with the times, creating hairdryers that are eco-friendly, more aesthetically pleasing and some even are completely silent whilst in use – Parlux really have thought of everything.

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