Paula's Choice

Paula's Choice

Paula’s Choice Skincare was founded in 1995 to treat a number of skin concerns by using scientifically proven ingredients. With extensive research playing a major role in the creation of formulas, the brand’s products are able to deliver every time.

Helping consumers to achieve beauty is the driving force behind Paula’s Choice. Equipped with a great range of products, those who suffer from skin concerns, including acne, rosacea, sensitive skin, and wrinkles can find a treatment that does exactly what it says on the label – produce results.

The team behind the company views knowledge as beauty, hence why you won't find any irritating fragrances in their products nor do they sell products in jars, and that’s why all their day creams have a minimum SPF30. Each decision is made to bring optimal results and give consumers the best skin possible.

Founder, Paula Begoun, became an authority on skincare because all her life she told the truth and shared her knowledge with others. It’s this ethical value, which exists in the brand, that makes this collection of products ever-so promising.

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Best Sellers

Paula's Choice Resist Super-Light Daily Wrinkle Defense Lightly Tinted SPF30

Paula's Choice Paula's Choice Resist Super-Light Daily Wrinkle Defense Lightly Tinted SPF30

£33.00
Paula's Choice Calm Redness Relief Toner Normal to Dry Skin

Paula's Choice Paula's Choice Calm Redness Relief Toner Normal to Dry Skin

£20.00
Paula's Choice CLINICAL 1% Retinol Treatment

Paula's Choice Paula's Choice CLINICAL 1% Retinol Treatment

£53.00