
Paula's Choice
Shop the Paula's Choice assortment of anti-ageing skincare, day creams, skin cleansers and other products. Remember to add a brand alert so that you are first to know about the brand's offers and discount codes. Read More
Why We Like Paula's Choice
"No matter your concern, Paula’s Choice will have a suitable skincare solution. We love their innovative formulations which help banish blemishes, soothe sensitives and reduce redness. This is a brand that combine science-backed formulas with powerful ingredient lists, which is a big plus point for us. Give them a go and see if they become a must-have in your bathroom cabinet!"

Written by Rebecca Jenkinson, Beauty Editor
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Paula's Choice was founded in 1995 to treat a number of skin concerns by using scientifically proven ingredients. With extensive research playing a major role in the creation of formulas, the brand's products are able to deliver every time.
Helping consumers to achieve beauty is the driving force behind Paula's Choice. Equipped with a great range of products, those who suffer from skin concerns, including acne, rosacea and sensitive skin, can find a treatment that does exactly what it says on the label – produce results.
You won't find any irritating fragrances in their products and all day creams have a minimum SPF30. This is to deliver optimal results and give consumers the best skin possible.
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Frequently Asked Questions about Paula's Choice
Is Paula's Choice alcohol-free?
Paula's Choice are proud to be an alcohol-free brand with no alcohol or alcohol-based ingredients in their products.
Is Paula's Choice a phthalates-free brand?
They don’t use phthalates in any of their products, making them completely phthalates-free.
Are their products Sulphate free?
Paula's Choice are a free-from-sulphates brand.
Is Paula's Choice a cruelty-free brand?
None of their raw materials or finished products are tested on animals so their status is cruelty-free!
Are these products fragrance-free?
A lot of the Paula's Choice range is formulated fragrance-free. Narrow the search by using our sort by options.
Is Paula's Choice mineral oil-free?
Many of Paula's Choice products are mineral oil-free and can be found by using our site filters and checking product ingredients.
Is Paula's Choice a silicone-free brand?
Not all of their products are silicone-free. Make sure you’re getting the products you want by using our filters and checking ingredients.
Do their product formulations contain Parabens?
As there is a growing concern about their inclusion in cosmetics, Paula's Choice have a selection of paraben-free products (use our filters to see them)
Do Paula's Choice products contain animal products or by-products?
Not all of Paula's Choice products are vegan-friendly, but some are made without animal-derived ingredients or by-products and are suitable for vegans. Where applicable, this is highlighted on the product page.
Where are these products made?
The USA is where Paula's Choice produce their products.