Why We Like Morphe
"When we think of eyeshadows our minds obviously think of the iconic Morphe palettes. Whether it’s creating the ultimate glam eye look or experimenting with new, neon shades, the Morphe creations have got us covered. Not to mention, their extensive range of professional makeup brushes mean we can buff and blend with ease."
Written by Rebecca Jenkinson, Beauty Editor
Creating showstopping looks since 2008, Morphe have become the unstoppable cosmetics brand that boasts a large and loyal fan following.
They follow the philosophy of standing out from the crowd, asking “why fit in when we were born to stand out?”. This message of individuality follows through with all their product lines, providing the masses with a variety of styles that cater to every character's style.
The concept of Morphe was created amongst both artists and influencers alike in Los Angeles. The idea was to design products for those who wanted to create – and that's exactly what they did. Today, you can shop amongst a plethora of professional-grade brushes and pigmented cosmetics for stunning styles on demand.
The brand originally started out with a professional line of brushes which is typically what they're known for. After a multitude of successes, the brand branched into the world of colour and created eyeshadow, lip and face palettes for a diverse collection of cosmetics.
Frequently Asked Questions about Morphe
Do Morphe artificially fragrance their products?
A lot of them are free-from-fragrance. If you wish to shop only fragrance free, use our site filters.
Where possible, have their products been approved by an ophthalmologist?
Applicable products have been through Ophthalmologist testing.
Do Morphe say no to Parabens for their product range?
Some of their products contain parabens, however they do have ranges specifically formulated without which you can view using our filters.
What’s the vegan-friendly status of Morphe products?
The majority of Morphe products on our platform are not suitable for those following a vegan routine. However, Morphe does have some products that are formulated without animal-derived ingredients or by-products, which you can see by selecting the appropriate filters.