Browse the ICONIC London range of makeup. Don't forget to add a sale alert so that you don't miss out on product deals and promotions. Read More

Why We Like ICONIC London

"If a glowing complexion is up your street, then let us introduce you to Iconic London - a beauty brand that's a firm favourite among beauty editors, influencers and celebrities (you'll soon see why). Illuminating drops, shimmer setting sprays and loose glitter palettes are just a few of their products that we're obsessed with when it comes to lacing skin with unmatched radiance. Hey, if it’s good enough for Kim Kardashian-West, then it’s good enough for us."

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

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The sheer passion and determination of Jade Elliot, Iconic Beauty's founder, made this bedroom start-up the booming success it has become today – all within its first year. Featuring in the likes of Vogue and used by Kim Kardashian herself, Iconic Beauty has become the go-to company for products that boast an Instagram-worthy finish.

Iconic Beauty not only sell out online but are stocked in some of the most prestigious departments in the UK, cementing the brand's overall success. Shop the full range today get your glow on with one of their renowned liquid highlighters, or browse for something a little more natural amongst their extensive collection.

Frequently Asked Questions about ICONIC London

Are ICONIC London products, or their ingredients, tested on animals?

This brand’s whole line is cruelty-free which means they don’t test their products or formulations on animals.

Are ICONIC London formulas 100% vegan?

The information available tells us that the ICONIC London range is entirely vegan-friendly.

Do their formulas contain Parabens?

Parabens are present in some of their formulations however they do feature some paraben-free products which are labelled across our site.

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