ICONIC London Stay & Slay Waterproof Mascara Black

Product Description

Meet your new lash obsession: ICONIC London Stay & Slay Waterproof Mascara in Black. Built for all-day impact, this waterproof formula helps deliver bold, dramatic volume that stays put through whatever the day throws at you. Expect smudge-proof, flake-free wear that holds steady from busy hours to late-night plans, so your lashes look freshly styled for longer.

The best bit? You can make it your own. Start with a lighter sweep for a subtle lift, then layer up for fuller, show-stopping definition in seconds. The wand is designed to coat from root to tip, helping you build coverage evenly every time.

To use, wiggle the wand from root to tip, then layer for extra drama. Let each coat dry for a second before adding another. When you’re ready to remove, use makeup remover or micellar water.