Giovanni may be a name that sounds quintessentially Italian, but the brand was born in salons across the US. The pioneer, Arthur Guidotti, first began as a hair stylist in Hollywood and Beverly Hills, before opening his own salon on the famous Sunset Strip in West Hollywood.
Giovanni Root 66 Max Volume Spray
Giovanni Direct Leave In Conditioner
Giovanni Ultra Sleek Conditioner
Giovanni Ultra Moist Super Potion
Giovanni 2chic Frizz Be Gone Hot Oil 12 Pack
Giovanni 2 Chic Ultra Moist Kit
Giovanni 2chic Ultra Sleek Body Wash
Giovanni Ultra Volume Body Wash
Giovanni D:Tox Purifying Body Scrub
Giovanni Ultra Sleek Body Lotion
Giovanni Hot Chocolate Sugar Scrub
Giovanni 2chic Ultra Moist Body Wash
Giovanni Ultra Moist Conditioner
Giovanni Ultra Sleek Shampoo
Giovanni Ultra Moist Shampoo
Giovanni Golden Wheat Shampoo
Giovanni Wicked Wax Styling Pomade
Giovanni GNV 2chic U Volume Hairspray
Giovanni 2chic Repairing Shampoo
Giovanni L.A. Hold Styling Spritz
Giovanni Frizz Be Gone Hair Smoother
Giovanni Natural Mousse
Giovanni L.A. Natural Styling Gel
Giovanni Nutra Fix Reconstructor
Giovanni Shine of the Times
Giovanni D:Tox Purifying Body Wash
Giovanni GNV 2chic U Volume Shampoo
Giovanni Ultra Sleek Hair Styling Wax
Giovanni 2chic Frizz Be Gone Shampoo
Giovanni Root 66 Max Volume Shampoo
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Giovanni may be a name that sounds quintessentially Italian, but the brand was born in salons across the US. The pioneer, Arthur Guidotti, first began as a hair stylist in Hollywood and Beverly Hills, before opening his own salon on the famous Sunset Strip in West Hollywood. Many celebrities began to rely on his salon for their luscious locks, and Guidotti’s reputation in the industry continued to grow.
After opening the salon, Guidotti discovered that his hands became irritated from the products he used. After trying several options, he decided it was time to create his own hair care brand.
Giovanni was initially formed with Arthur Guidotti and his business partner, Peter Stathis, who both pushed the company to become what it is today. The growth has been astronomical, with the brand selling its impressive range across the world and is the current best selling hair care line in the United States Natural Products Industry.
This brand is also becoming well-known for being a cruelty-free hair care brand, one of the few hair care brands that are.