Giovanni

Enjoy the Giovanni assortment of shampoos, conditioners, hair masks and more besides. Make sure you add a sale alert so that you always get informed about their offers and discount codes.

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77 products found
Giovanni

Giovanni may be a name that sounds quintessentially Italian, but the brand was born in salons across the US. The pioneer, Arthur Guidotti, first began as a hair stylist in Hollywood and Beverly Hills, before opening his own salon on the famous Sunset Strip in West Hollywood. Many celebrities began to rely on his salon for their luscious locks, and Guidotti's reputation in the industry continued to grow.

After opening the salon, Guidotti discovered that his hands became irritated from the products he used. After trying several options, he decided it was time to create his own hair care brand.

Giovanni was initially formed with Arthur Guidotti and his business partner, Peter Stathis, who both pushed the company to become what it is today. The growth has been astronomical, with the brand selling its impressive range across the world and is the current best selling hair care line in the United States Natural Products Industry.

This brand is also becoming well-known for being a cruelty-free hair care brand, one of the few hair care brands that are.

Frequently Asked Questions about Giovanni

Am i going to find parabens in their ingredient list?

There are no products from this brand in our database that contain parabens.

Is Giovanni cruelty-free?

Giovanni is a cruelty-free brand, meaning it does not engage in the practice of animal testing for any of the formulations in its product line.

I’m avoiding products with phthalates. Can I still shop from this brand?

Giovanni don’t put any phthalates in their products or formulas.

Are they free from sulphates (sulfates)?

Giovanni are a free-from-sulphates brand.

Do any of their formulas contain mineral oil?

They are a completely mineral oil-free brand.

Are Giovanni products free of irritating artificial/synthetic fragrance?

A lot of the Giovanni range is formulated fragrance-free. Narrow the search by using our sort by options.

As someone who only uses vegan brands, what’s the vegan-friendly status of Giovanni?

Of the Giovanni products you can view on our site, more than half contain animal-derived ingredients. You can see their vegan selection by choosing the relevant filter.

  • Paraben Free
  • Cruelty Free
  • Phthalates Free
  • Colourant Free
Giovanni

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