Jeroboam

Jeroboam

JEROBOAM is best known for its bold perfume extracts, built around enigmatic musks and designed for modern “urban nomads”.

Founded in 2015, the brand’s story begins with ORIGINO, an accord created by independent perfumer Vanina Muracciole: a cocktail of musks concentrated into an extrait de parfum base. François Hénin, founder of Jeroboam, describes it as the origin point for an entire olfactory universe - an exploration that became the guiding thread of the brand. The ethos is unmistakably confident: perfume is positioned as a “weapon” for those who know how to use it, with extracts chosen for their ability to leave intense, seductive trails. Even the naming leans into universality, with the collection using Esperanto-inspired titles to reflect the idea that these scents travel as easily as their wearer.

As for hero fragrances, ORIGINO sits at the centre of everything, serving as the musky blueprint for the house. From there, the line expands into distinct extract identities such as GOZO, UNUE and LIGNO - each one maintaining Jeroboam’s signature musk presence while shifting the overall mood through woods, floral-leaning nuances, and richer accords. The brand’s own “discovery” approach also stands out, with sampling options created to let fragrance lovers experience the range of musks and intensities before choosing their signature.

In terms of key product categories, Jeroboam operates in fragrance only - focused on perfume extracts and their travel-friendly formats - so the entire line is crafted to deliver impact, portability and that unmistakable musk-led signature.