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A young and vivacious brand, Yes To was born in 2006 in California, brought to life by two friends who wanted to create all-natural skin care made from fruit and vegetables.
Known for their creative blends of tomatoes, carrots and cucumbers, Yes To is a skin-loving, guilt-free and affordable brand that feeds your skin with nothing but gentle, effective and protective ingredients. 100% free from toxins and 100% filled with love, each product promises to satisfy your skin with soothing, nourishing and radiating properties.
Focussing on every skin concern, Yes To is committed to hydrating your dryness, soothing irritation, combatting blackheads, brightening dullness and purifying every skin type. Their bottles of goodness aren't just for your face either – with natural products for your hair, lips and body, you can radiate health and wellness from your head to your toes.
Every product is made with at least 95% natural ingredients, recommended to us by Mother Nature, and they're all Leaping Bunny and PETA certified, which means they're completely cruelty-free.
Buying cruelty-free is becoming a bigger concern for many consumers, so why not take a look at our entire range of cruelty-free products or take a look at our favourite cruelty-free hair care brands and products?
Why We Like Yes To
"Loved and adored for their unique ingredient blends, Yes To have created a beauty empire that is made up from complexion-loving, guilt-free skin care products. Each and every item works in harmony with the skin, banishing toxins and common skin care nasties from the ingredient lists to ensure a comfortable complexion. "
Written by Ellie Child, Beauty Editor
Frequently Asked Questions about Yes To
Do they formulate their products with Parabens?
Parabens are compounds that have become more controversial in recent teams in cosmetics. Yes To have excluded them from their products.
Do they ever test their formulations or end product on animals?
Yes To are a cruelty-free brand. This means their manufacturing and testing processes are completely free from animal testing.
Do they use any silicone in their formulas?
A majority of Yes To products are completely free from silicone.
I am a Vegan. Can I use Yes To products?
The majority of Yes To products are vegan. However, a handful contain animal-derived ingredients. Vegan-friendly products are clearly labelled across the site.
Does Yes To use phthalates in their products?
If you’re looking for phthalates-free products, filter for that option on the brand page.
I prefer to shop sulphate free. Are there sulphates in these products?
Most of their products featured on this platform contain sulphates, but you can shop Yes To sulphate free options by using our filter options.
In what country are the products made?
They produce their products in the USA.