Danger Jones

Danger Jones

Danger Jones is known for creating professional hair colour that blends high-performance chemistry with a creative, artist-first ethos.

Founded by David Thurston and Alexis Thurston, the brand positions itself at the intersection of culture, craft and community, with a mission to put artists back at the centre of the industry. On its own platform, Danger Jones describes its focus as industry-best blonding, toning and permanent colour - made for modern working artists who want reliable results as well as a brand story that feels bold and different.

Its hero area is toning and colour-correction, anchored by the Killer Blonde Purple Toning System. The range brings together shampoo & conditioner support to help reduce unwanted warm and brassy tones in blonde and grey hair while also conditioning as part of the routine. For clients and colourists looking for a polished finish, Danger Jones also highlights its Gloss Toners with Bonder, designed to deliver a conditioned, light-reflective result as part of glossing and pre-toning services.

Key product categories include hair colour, gloss toners with bonder, and supporting hair care such as shampoo & conditioner for toning performance. The brand’s permanent and professional colour offer sits alongside its artist-led approach, making it a standout option for those who want colour that looks intentional and stays wearable between visits.