Embrace the Smashbox assortment of primers, eyeshadow palettes, concealer & colour correctors plus lots more. Make sure that you sign up to our alerts so that you are first to know about the brand's sales and deals.

Why We Like Smashbox

"The Cosmeti-babes love the colourful, fun and beginner-friendly makeup products from Smashbox. From power foundations to step by step contour products there’s an affordable makeup solution for every type of beauty lover, whether you prefer an ultra-glam or au naturel look. Experiment with their bold pigments and set your base with their much-loved primer formulas. "

Rebecca Jenkinson

Written by Rebecca Jenkinson, Beauty Writer

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Smashbox are all about helping you achieve that photo-ready finish. They are lipstick lovers, eyeshadow enthusiasts and foundation fanatics and for the past 20 years, the Smashbox team has been crafting and creating the next best makeup products for you to love and enjoy.

They launched in 1996 by founders Dean and Davis Factor, great-grandsons of makeup artists Max Factor. With several years of photography studio experience, Dean and Davis wanted to create makeup products that could not only withstand a studio environment but reality too.

In 2000, they launched their signature Photo Finish Foundation Primer which was made for touch-ups between photo shoots. Today, it's their bestselling product and helps makeup to stay put (and perfect) all day long.

From L.A. to the U.K., Smashbox provides women and men with the products they need to look and feel their best: they believe that everyone should be able to feel their most beautiful self. Browse all their products here, including mascaras, lipsticks, primers and tools, and get ready to feel fabulous!

Where can Smashbox products be bought in the UK?

Smashbox can be bought from a number of leading retailers in the UK, such as Smashbox, Beauty Bay and Look Fantastic. Other places to buy products include Feel Unique, Boots and more.

Frequently Asked Questions about Smashbox

Smashbox claims to be cruelty-free, but what does that mean?

Smashbox is a cruelty-free brand, meaning it does not engage in the practice of animal testing for any of the formulations in its product line.

Do they use alcohol in their formulas?

If you wish to find alcohol-free products, filter for this option on the Smashbox page.

Will I find artificial fragrance in their products?

Some Smashbox products are not marked as fragrance-free. To see their free-from options, use our filters above.

Are Smashbox products mineral oil-free?

Smashbox has created some mineral oil-free products, which you can discover by choosing the appropriate filter.

Parabens are widely used in this industry. Do they feature in Smashbox products?

A number of their products are formulated with parabens (as a preservative). To see their free-from parabens range, use our filters above.

Do they use phthalates in their formulas?

If you’re looking for phthalates-free products, filter for that option on the brand page.

Can I get silicone-free products from them?

Not all of their products are silicone-free. Make sure you’re getting the products you want by using our filters and checking ingredients.

Are Smashbox products made without the use of sulphates.

A number of their products are formulated with sulphates. To see their free-from sulphates ranges, use our filters above.

I only use vegan-friendly products. Is Smashbox for me?

Not all of Smashbox products are vegan-friendly, but some are made without animal-derived ingredients or by-products and are suitable for vegans. Where applicable, this is highlighted on the product page.

Has the end product been tested by an Ophthalmologist?

Relevant products (i.e. those to be used around the eyes) are labelled as ophthalmologist tested.

Whereabouts is the Smashbox range produced?

The USA is the country that Smashbox products are manufactured.

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