Sarah Keary

Sarah Keary

Sarah Keary is known for turning professional, artist-led techniques into everyday beauty products - created by makeup artist Sarah Keary to help clients and students recreate their favourite looks at home.

Behind the brand’s story is a clear “created by a makeup artist” ethos: it began with clients asking how to achieve the results Sarah was delivering, then grew from professional makeup brushes into a full range of must-have makeup bag staples. Sarah Keary’s range is positioned around wearable, long-lasting colour that flatters and enhances natural beauty, with a focus on results that feel effortless rather than overworked.

In terms of what people reach for first, Sarah Keary’s bestsellers highlight an eye-and-lip line-up that makes everyday definition easy. The Liquid Eyeliner in Black and the Pencil Eyeliner options (including Nude and Brown) sit at the heart of the eyes edit, while the Lip Oil and Lipstick shades remain consistent favourites for comfortable, polished colour. For eyes that look softly finished, the Radiant Primer also features among the most popular picks, designed to help make complexion and makeup feel more cohesive.

Across categories, Sarah Keary operates across core makeup essentials that align with internal linking: eyes (including eyeliners), lips (including lip liners), cheeks (with blushers and highlighter makeup), plus dedicated face and eye formulas. The brand’s BYSK line is also where the collection feels most recognisably curated, bringing together liquid intensity, liner precision, and glow-forward finishing touches in one considered range.