PIXI

Already having over 20 years of experience as a makeup artist and product developer, Founder Petra Strand launched best-selling brand PIXI in 1999.

Being a mum of four, Petra understands the struggles of taking care of your children, yourself, running a business, and, ultimately, staying sane. With the modern, busy woman in mind, PIXI has been designed to multitask, flaw-fix and enhance your skin for when you simply don't have time for a head-to-toe regime.

It didn't take long for the brand to reach cult status with thanks to its natural ingredients, botanical extracts and promise to awaken and radiate your complexion. Every product offers exceptionally couture results but come at a price that's kind to your purse. From cleansers and tonics to masks and mascaras, the beautifying collection has been designed for an optimum outcome and boasts everything you need for a healthy and radiant glow – no matter how busy you are.

Frequently Asked Questions about PIXI

Are PIXI formulas and products cruelty-free?

PIXI is a cruelty-free brand. To our knowledge it does not test on animals, nor does it ask others to do so on its behalf.

Do any of these products contain alcohol?

Many of PIXI products are alcohol-free. Use our site filters to find them quickly and easily.

Are the products free of added fragrance?

Some are not fragrance free. Please either use our filters above or check the product ingredients.

My skin is quite sensitive, are PIXI hypoallergenic?

Not all of the PIXI range is marked as hypoallergenic or allergy tested in our database, however if this is your preference please select ‘hypoallergenic’ from our site filters to narrow your search.

I tend to prefer products that are Ophthalmologist approved. Are these?

Yes, these products (where relevant) have been tested by an ophthalmologist.

Lots of noise about parabens these days, is this a paraben-free brand?

Parabens haven't had a great press in recent times, and like a lot of brands, PIXI have a selection of products that are paraben-free.

I prefer to use vegan-friendly brands. Do PIXI products fit this criteria?

The majority of PIXI products on our platform are not suitable for those following a vegan routine. However, PIXI does have some products that are formulated without animal-derived ingredients or by-products, which you can see by selecting the appropriate filters.

In which country do PIXI make their products?

They manufacture their products in London in the UK.