Colorgram

Colorgram

Colorgram is known for trend-forward K-beauty makeup that turns everyday looks into a playful, mood-led routine.

With its roots in South Korea and inspiration drawn from Korean pop culture and digital aesthetics, Colorgram positions makeup as self-expression rather than a chore. The brand’s ethos is all about “pick color, play your gram” energy: vibrant shades, glossy finishes and simple, buildable formulas designed to help people create everything from soft, everyday glow-ups to bold, statement moments. Its story frames beauty as confidence - encouraging wearers to experiment, layer and refine their look with ease.

When it comes to hero and best-selling favourites, Colorgram is especially associated with lip tints and tint-first colour pay-off. The Colorgram Fruity Glass Tint is a standout for its lightweight, glossy, moisturising feel and long-lasting shine, while the Colorgram Aegyo Sal Maker is a cult-style pick that targets the under-eye “aegyo sal” effect with an easy, dual-ended approach. For eyes, the brand’s Milk Bling Shadow is frequently highlighted for its high-impact sparkle and light-catching dimension, making it ideal for glowy, photogenic looks.

In terms of key product categories, Colorgram operates primarily in makeup - spanning categories such as lip tint, eyshadow, highlighter and complexion finishers. The brand also leans into features like under-eye glow and pore-blurring powders, reinforcing its focus on quick results with a fun, trend-driven finish.