Couto

Couto

Couto is known for its old-school Portuguese heritage in everyday hygiene, with a reputation built around dependable formulations and an iconic oral care presence.

With roots reaching back to 1918 in Porto and the brand name established in 1931, Couto grew around a single idea: consistency you can count on, supported by technical know-how. The moment that made the name truly recognisable came in 1932, when the formula that would become Pasta Dentífrica Couto was launched - developed with the support of a dentist to help support oral hygiene and gum care. Over decades, memorable campaigns helped place it “in everyone’s mouth”, turning the toothpaste into a generational staple.

Today, Couto remains focused on core categories that fit seamlessly into daily routines. Oral care is still the headline, including Toothpaste Couto, whose original formula was registered in Porto on 13 June 1932. For those wanting an extra layer of cavity protection, Couto also offers Couto Toothpaste with Fluoride, designed to help defend against caries thanks to its fluoride content.

Alongside toothpaste, the brand operates across personal care essentials such as deodorant and moisturising options. Deodorant Cream Couto brings classic cream deodorant convenience, while Couto Moisturizing Cream and Couto Face Cream sit within the brand’s moisturisers offering - supporting a smooth, comfortable finish to help round out the routine.