Joico

Shop the Joico range of shampoos, hair masks, conditioners and more today. Remember to add a brand alert so that you always get informed about Joico offers and sales. Read More

Best Sellers

Why We Like Joico

"We love to achieve salon-worthy results at home and what better way to do that than with Joico. Their must-have hair care items help you get stronger, vibrant and healthier-looking locks in no time at all. We love their colour enhancing shampoos and conditioners, as well as their ultra-nourishing hairs masks and treatments. No matter your hair concern, they’ve got the perfect product for the job."

Rebecca Jenkinson

Written by Rebecca Jenkinson, Beauty Writer

Refine By

Offers

Ingredient Preference

Hair Care

Sun Care & Tanning

Sort By

67 products found
-12%
Joico Moisture Recovery Treatment Balm
Joico Moisture Recovery Treatment Balm
£12.95 £14.64
-14%
Joico Blonde Life Brightening Veil UV & Thermal Defence Multi-tasker
Joico Blonde Life Brightening Veil UV & Thermal Defence Multi-tasker
£10.95 £12.60
-10%
Joico Blonde Life Brightening Conditioner
Joico Blonde Life Brightening Conditioner
£13.95 £15.44
-10%
Joico K Pak Reconstruct Conditioner To Repair Damage
Joico K Pak Reconstruct Conditioner To Repair Damage
£13.95 £15.44
-10%
Joico K Pak Reconstruct Shampoo
Joico K Pak Reconstruct Shampoo
£13.65 £15.04
-8%
Joico Blonde Life Brightening Shampoo
Joico Blonde Life Brightening Shampoo
£13.95 £15.04
-4%
Joico Power Whip
Joico Power Whip
£10.80 £11.25
-3%
Joico Humidity Blocker
Joico Humidity Blocker
£14.40 £14.70
-2%
Joico Power Spray
Joico Power Spray
£10.80 £10.95
Joico Colour Balance Blue Shampoo
Joico Colour Balance Blue Shampoo
£14.95
Joico K Pak Deep Penetrating Reconstructor
Joico K Pak Deep Penetrating Reconstructor
£5.96
Joico K Pak Revitaluxe Restorative Treatment
Joico K Pak Revitaluxe Restorative Treatment
£14.95
Joico K Pak Colour Therapy Lustre Lock Instant Shine & Repair Treatment
Joico K Pak Colour Therapy Lustre Lock Instant Shine & Repair Treatment
£5.96
Joico Defy Damage Protective Masque
Joico Defy Damage Protective Masque
£5.96
Joico Colour Balance Blue Conditioner
Joico Colour Balance Blue Conditioner
£14.95
Joico Blonde Life Brightening Masque
Joico Blonde Life Brightening Masque
£15.65
Joico K Pak Colour Therapy Lustre Lock Multi Perfector Daily Shine & Protect Spray
Joico K Pak Colour Therapy Lustre Lock Multi Perfector Daily Shine & Protect Spray
£5.96
Joico JoiGel Medium
Joico JoiGel Medium
£9.20
Joico Joimist Firm
Joico Joimist Firm
£10.80
Joico K Pak Intense Hydrator Treatment For Dry Damaged Hair
Joico K Pak Intense Hydrator Treatment For Dry Damaged Hair
£5.96
Joico Beach Shake Texturizing Finisher
Joico Beach Shake Texturizing Finisher
£14.40
-16%
Joico Dream Blowout Thermal Protection Creme
Joico Dream Blowout Thermal Protection Creme
£10.95 £12.90
-12%
Joico Blonde Life Violet Conditioner
Joico Blonde Life Violet Conditioner
£13.65 £15.44
-16%
Joico JoiGel Firm
Joico JoiGel Firm
£9.20 £10.95
-13%
Joico JoiFULL Volumizing Shampoo
Joico JoiFULL Volumizing Shampoo
£11.65 £13.36
-12%
Joico Hydra Splash Hydrating Gelee Masque For Fine-Medium, Dry Hair
Joico Hydra Splash Hydrating Gelee Masque For Fine-Medium, Dry Hair
£12.95 £14.64
-13%
Joico Hydra Splash Replenishing Leave-In For Fine-Medium, Dry Hair
Joico Hydra Splash Replenishing Leave-In For Fine-Medium, Dry Hair
£10.95 £12.48
-13%
Joico Zero Heat For Fine-Medium Hair Air Dry Styling Creme
Joico Zero Heat For Fine-Medium Hair Air Dry Styling Creme
£10.95 £12.48
-10%
Joico K Pak Colour Therapy Lustre Lock Glossing Oil
Joico K Pak Colour Therapy Lustre Lock Glossing Oil
£14.95 £16.48
-13%
Joico Zero Heat For Thick Hair Air Dry Styling Creme
Joico Zero Heat For Thick Hair Air Dry Styling Creme
£10.95 £12.48
-10%
Joico Blonde Life Brilliant Glow Brightening Oil
Joico Blonde Life Brilliant Glow Brightening Oil
£14.99 £16.48
-10%
Joico K Pak Liquid Reconstructor
Joico K Pak Liquid Reconstructor
£13.95 £15.44
-11%
Joico Body Shake Texturizing Finisher
Joico Body Shake Texturizing Finisher
£12.95 £14.40
-12%
Joico Rise Up Powder Spray
Joico Rise Up Powder Spray
£10.56 £11.95
-12%
Joico Flip Turn Volumising Finishing Spray
Joico Flip Turn Volumising Finishing Spray
£10.80 £12.15
-9%
Joico JoiFULL Volumizing Conditioner
Joico JoiFULL Volumizing Conditioner
£12.95 £14.16
-7%
Joico Joifull Volumising Styler
Joico Joifull Volumising Styler
£11.65 £12.48
-6%
Joico Colour Endure Sulphate Free Conditioner
Joico Colour Endure Sulphate Free Conditioner
£12.65 £13.45
-6%
Joico Hydrasplash Hydrating Shampoo
Joico Hydrasplash Hydrating Shampoo
£12.65 £13.36
-5%
Joico Colorful Anti-Fade Serum
Joico Colorful Anti-Fade Serum
£13.50 £14.20
-4%
Joico Colorful Anti-Fade Shampoo
Joico Colorful Anti-Fade Shampoo
£12.96 £13.50
-4%
Joico Hair Shake Texturizing Finisher
Joico Hair Shake Texturizing Finisher
£13.95 £14.40
-4%
Joico JoiWhip Foam
Joico JoiWhip Foam
£10.80 £11.25
-3%
Joico Defy Damage Protective Shampoo
Joico Defy Damage Protective Shampoo
£14.65 £15.04
-2%
Joico Colorful Anti-Fade Conditioner
Joico Colorful Anti-Fade Conditioner
£13.50 £13.76
-1%
Joico Blonde Life Violet Shampoo
Joico Blonde Life Violet Shampoo
£14.95 £15.04
Joico Instatint Temporary Color Shimmer Spray
Joico Instatint Temporary Color Shimmer Spray
£4.04
Joico Defy Damage Protective Shield
Joico Defy Damage Protective Shield
£9.88
Joico Hydrasplash Hydrating Conditioner
Joico Hydrasplash Hydrating Conditioner
£14.16
Joico Structure Glue Extreme Creme
Joico Structure Glue Extreme Creme
£12.00
Joico Defy Damage Protective Conditioner
Joico Defy Damage Protective Conditioner
£3.65
Joico Weekend Hair Dry Shampoo
Joico Weekend Hair Dry Shampoo
£4.95
Joico Tint Shot Root Concealer
Joico Tint Shot Root Concealer
£9.65
Joico K-Pak Professional H.K.P.
Joico K-Pak Professional H.K.P.
£16.95
Joico Defy Damage Sleepover Overnight Nourishing Treatment
Joico Defy Damage Sleepover Overnight Nourishing Treatment
£14.50
Joico Structure Glamtex Backcomb Effect Spray
Joico Structure Glamtex Backcomb Effect Spray
£13.95
Joico Hair Shake Liquid To Powder Finishing Texturizer
Joico Hair Shake Liquid To Powder Finishing Texturizer
£13.84
Joico Colour Endure Shampoo
Joico Colour Endure Shampoo
£11.28
Joico Blonde Life Brilliant Tone Violet Smoothing Foam
Joico Blonde Life Brilliant Tone Violet Smoothing Foam
£13.80
Joico Design Works Shaping Spray
Joico Design Works Shaping Spray
£8.65
Joico Heat Hero Glossing Thermal Protector
Joico Heat Hero Glossing Thermal Protector
£10.80
Joico Defy Damage Invincible Frizz-Fighting Bond Protector
Joico Defy Damage Invincible Frizz-Fighting Bond Protector
£13.25
Joico

There's nothing in the world that compares to the beauty of healthy hair. The happiness a trio of vitality, colour and shine can bring is unmatched. And the remarkable energy it creates, the way it makes one radiate, is what this brand likes to call 'Joi'.

Joico is the brainchild of Sara Jones, a veteran in the salon industry packing over 30 years of experience under her belt. She began her career as a hairdresser before quickly transitioning from 'doing hair' to 'teaching hair'. Standing strongly by the belief that healthy hair is happy hair, Jones set out on a mission to provide salon professionals and their clients with the Joi of healthy hair.

This brand ensures that Joi is at the heart of everything they do. From their cutting-edge technology to their innovative formulas that promise to help hair return to its strongest, shiniest, healthiest state. Whatever you may choose, Joico will deliver fast and fantastic results, all while preserving and enhancing the integrity of your hair.

Frequently Asked Questions about Joico

Are their products free from alcohol?

Joico use alcohol-free ingredients where possible.

Do their products contain Parabens?

Parabens are present in some of their formulations however they do feature some paraben-free products which are labelled across our site.

Are their products silicone-free?

They do have some silicone-free products, which you can find by using our site filters.

Are there Sulphates in their formulations?

Some of their products contain sulphates (or sulfates). Filter these out by using our filters above.

Sign in or register

Sign in or register to save your wishlist permanently and view them on other devices.

  • View your wishlist across all your devices
  • Manage your price drop and stock alerts
  • Get access to exclusive promos
Select Site
Joico Sale Alerts

When Joico goes on sale, be the first to know.