Joico Blonde Life Violet Shampoo & Conditioner Duo

Product Description

The Joico Blonde Life Violet Shampoo & Conditioner Duo is a colour-balancing system made to keep cool blonde shades looking icy, not brassy. Used together, the pair helps banish unwanted yellow tones while supporting shine and overall manageability for lightened hair.

The shampoo features a brass-neutralising, violet-balancing formula that works fast: apply to wet hair, lather, leave for 1–3 minutes, then rinse. For best results, follow with the Blonde Life Violet Conditioner for a second step that helps neutralise tone and restore nourishment in a single application.

Both formulas are built around Joico’s SmartRelease Technology - an ongoing liposome delivery approach that continuously releases Rosehip Oil, Arginine and Keratin. They also highlight Tamanu and Monoi oils to help hydrate, support strength and combat frizz, so blondes feel smoother and look brighter between colour visits.