- Hair Care
- Shampoo & Conditioner
- Shampoo
- Joico Defy Damage Protective Shampoo
Joico Defy Damage Protective Shampoo
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Product Description
Are you addicted to heat styling? Or maybe your hair's just seen too much sun. Whatever the cause of your dull and damaged hair, Joico Defy Damage Protective Shampoo has been designed to strengthen and protect it.
It'll gently cleanse your hair without fading its colour or hurting the hair cuticle, while also strengthening the bonds in your hair to make it look and feel stronger. Work this shampoo up into a rich lather and reveal healthy, resilient, shinier hair.
Named best shampoo and conditioner in the Hollywood Life Beauty Awards 2019, this shampoo uses Joico's innovative liposome delivery system to slowly release nourishing ingredients into your hair. Inside the formula, you'll find rosehip oil, arginine and keratin to repair your hair while moringa seed oil, rich in antioxidants and vitamins, boosts shine and softness. There's also arginine to encourage hair bond renewal while protective lipids prevent thermal, chemical, heat and UV damage.
This product goes well with Joico Defy Damage Protective Masque. You might also like Zero Heat For Fine-Medium Hair Air Dry Styling Creme from Joico. You might also like Joico Zero Heat For Thick Hair Air Dry Styling Creme.

Written by Gabriella Buckner, Beauty Editor
Product details
Hair Type: Formulated for all hair types
Hair Benefit: Uv protection, shine, smoothing and strengthening
Hair Concern: Chemically treated, dry, damaged, weak, brittle and dullness
Ingredient Highlights: Contains ahas, citric acid, dimethicone, keratin, linoleic acid, moringa, rosehip oil and vitamin c.
Formulated without: Sls and sulphates.
Good to know: This product is cruelty free.
Ingredient Features
If you're looking to nourish damaged locks and to prevent hair loss then the vitamin c contained in this shampoo by Joico provides the ideal solution. There is also rosehip oil contained in this item which works to condition the hair and to tackle hair loss.
What do Joico say?
"The Joico Defy Damage Protective Shampoo has been specially designed to cleanse the hair while protecting against the effects of daily heat styling, UV exposure and environmental pollution that can lead to dull, lacklustre locks. Decadently rich lather for a luxurious cleansing experience."
How long will it last?
About 8 weeks.
How do you use it?
- Lather and apply to wet hair
- Rinse and follow with conditioner
What sizes are available?
Joico Defy Damage Protective Shampoo is available in the following sizes:
- 300ml
- 1000ml
- 50ml
Joico bio
Originating in a salon, Joico bring the professional quality of a trip to the hairdressers to the comfort of your home. Try out styling creams, strengthening mousses and daring new colours in this exciting new range from Joico - a brand that has everything your hair could need.
Delivery & Returns
Products over £40.00 qualify for free standard delivery with Beyond Beautiful, otherwise there is a charge of £3.00 with orders usually arriving within 1-5 days of dispatch. Express/Next day delivery option available. Shipping available to UK addresses only.
The returns policy for this retailer is around 30 days, see their website for further information.