Answr

Built on the ethos that beauty regimens should be hassle-free, low maintenance and personal, Answr is a beauty brand empowering women to take ownership of their routine.

Beauty should not control you, you should control beauty, which is exactly why Answr brings the salon to the comfort of your own home. Helping you dictate your own schedule instead of having to work around regular salon visits to maintain your beauty routine, they offer all that you need to express yourself freely.

Initially launching in 2019 with the industry's first-ever at-home keratin treatment, Answr make expensive treatments accessible to everyone by providing easy-to-use, salon-grade alternatives. Discover everything from shampoo and conditioner to hair treatments and styling products and build a self-care routine with products that make you feel good.

Why We Like Answr

"Answr is the beauty brand that ensures that we never have to compromise on our beauty regimen, no matter how busy our work/play schedule is. Their lineup of hassle-free, at-home, salon-grade solutions help us keep on top of our self-care routine."

Written by Carly Cochrane, Beauty Editor

Frequently Asked Questions about Answr

Is Answr alcohol-free?

They are an alcohol-free brand, making them perfect for anyone shopping for alcohol-free products.

Is Answr a silicone-free brand?

There is no silicone in any of their products or formulas.

Do their product formulations contain Parabens?

The entire line of Answr is paraben free.

Are their products Sulphate free?

There are no sulphates in their product ingredients.

Do Answr products contain animal products or by-products?

No animal ingredients or by-products are used in Answr formulas, making them suitable for vegans.

Is Answr a cruelty-free brand?

None of their raw materials or finished products are tested on animals so their status is cruelty-free!

Where are these products made?

Italy is where Answr produce their products.